CHEDI

[Benjamin William Mkapa Foundation @MkapaFoundation]

🛑🇹🇿
📝H.E. Mkapa stated, “I have written: A future leader could be born with natural leadership traits; yet even divinely bestowed qualities of leadership need nurturing and enhancement to make them relevant to contemporary challenges.”

[Jasper Polak @polak_jasper]

McKinsey makes $500,000+ on a single presentation.

You can learn their simple framework below (for free):

[Sahil Bloom @SahilBloom]

Those are 20+ razors that will simplify decision-making.

Follow me @SahilBloom for more writing on growth, decision making, and more.

I will write a deep dive on this topic in my newsletter. Join 105,000+ others who will get it! https://t.co/wksUquzRBl

[Joe Portsmouth @joe_portsmouth]

Marketing matters more than the product.

Don't believe me?

Here's how Jon Spoelstra tripled sales marketing a product nobody wanted -- the New Jersey Nets 🏀👇

[Katelyn Bourgoin 🧠 @KateBour]

PSA:

You’ve gotta make people feel something if you want them to do something

[Katelyn Bourgoin 🧠 @KateBour]

After nearly a decade working in marketing, I can sum up my most important lessons in 5 simple rules:

> Study your buyers
> Test *then* invest
> Context is king
> Niches build riches
> Trust comes before growth

What would you add to this list?

[Joe Pompliano @JoePompliano]

Formula 1 was acquired by Liberty Media for $4.4 billion in 2016, and it's now one of the fastest-growing sports globally.

They are up billions of dollars on the investment already, and it's one of the best case studies in business.

Here's the story 👇

[Daniel Murray @Dmurr68]

Quick marketing tip:

Go to your sales team.

And ask them, “What are the top 3-5 reasons why people don’t buy from us?“

Write them down.

Then go create marketing content to answer these questions.

Don’t let your buyer come up with objections.

List all of them out upfront

[Nick Hedley @nickhedley]

In time, Mozambique, Malawi, Tanzania and Kenya could become the next Southeast Asia-type travel circuit.

Tropical beaches, friendly locals, relatively safe, and cheap in foreign currencies.

Need good bus/rail links and better advertising.

(I’m currently in Tofo, Mozambique)

[Barry Hott ☄️ @binghott]

In every org, there are more opinions about marketing than other functions because people are exposed to advertising their whole lives and they think it's easy.

[Jeremy Moser @jmoserr]

People don’t hate marketing. They hate irrelevant interruptions.

[Katelyn Bourgoin 🧠 @KateBour]

The best marketers are customer-obsessed

Here are 6 free tools to help you better understand your audience and market smarter (even if you’re not techie) 👇

[Michael Girdley @girdley]

Generation X is weird.

These 42-57 year-olds are so strange it presents golden opportunities.

Here are 10 mind hacks to use with Gen X:

[MUHAMMAD ONYANGO @Moha001_Onyango]

Mercedes Benz sells status, not cars.

Guinness sells good times, not beer.

Coca cola sells happiness, not soft drinks.

Adidas sells performance not shoes.

The best marketers sell emotions, not products.

[Katelyn Bourgoin 🧠 @KateBour]

Marketing tactics, channels, and tech change rapidly. People don’t.

The best marketers find new ways to evoke old emotions.

[Katelyn Bourgoin 🧠 @KateBour]

You don’t need to guess what works with buyers

They’ll tell you

The problem?

Most marketers don’t bother to ask

[Katelyn Bourgoin 🧠 @KateBour]

The best marketers aren't data-driven—they're insight-driven.

Big difference.

[cee 🌍 @SeemaNayak]

Life of a generalist marketer. In the past year, I've worked on:
- writing content
- content strategy
- content editing
- link building
- social media content
- paid ads
- seo strategy
- video production
- pr
- guest post outreach

Marketing really is 10 jobs in 1. #Tshaped

[Jesse Pujji @jspujji]

Media makes money from attention, not information

[Mufti Menk @muftimenk]

Many factors can affect the peace in your heart. It’s not easy but you must find a way to do it. Plug in with the Almighty. Let Him take over when you feel you’ve done your best. You’ll see every sunrise holds more promise; every sunset holds more peace.