@BalkanEmpire08 Not to mention we have no money for a new stadium now which means we will never be able to compete with the big clubs revenue wise. That means a tight wage structure so we can never land top players like we used to. Sad times for Chels.
I found this question to @AntonioMango4 interesting so I decided to answer this in my way.
First of all, it's important to establish that Clearlake will sell themselves out of Chelsea at some point. At the end of the day, they are an investment firm, using the money of their investors to invest in companies – such as Chelsea Football Club – raising its value and then selling out so their investors can make a profit.
That being said, this becoming a reality requires Chelsea FC to become a massive institution, which takes some doing considering how massive they already are. The only way this can be accomplished is through on-pitch success, gaining more worldwide fans, bigger investors (sponsors), etc.
Everything the club has done under Clearlake's custodianship has also pointed to this being a goal. In order to see this, it's also important to realize the task they took on when they first decided to buy the club. In Behdad's own words: Chelsea wasn't terribly well managed on the football, sporting, or commercial side. A lot of you will say that they aren't much better managed now, but keep in mind this project is only now starting to come out of its infancy, while the end of the Abramovich era was in year 20 when he was forced to sell.
But an important question: Was Eghbali wrong?
We might not have been horrible under Roman's tenure in those last 5–6 years, but we weren't exactly great either. An ageing squad with one of the highest wage bills in the league, clearly not being reflected by league position. A chop-and-change strategy with coaches, constantly hiring managers with completely differing philosophies, leading to a playing squad assembled by 6–7 completely different coaches. Zero data in the scouting department at all, and a sporting director with no background in football who would rather keep a player on loan until their contracts ran out rather than accepting the mistake, swallowing her pride, and selling for a loss (Drinkwater, Bakayoko, Batshuayi, etc.). A transfer ban suffered and potentially another one underway caused by shady dealings done under this administration. Can you blame the new ownership for believing the club was outdated?
The task they took on was to rip everything up and build it again from scratch. Was this necessary? Maybe not, but this was the decision they made.
A brand-new board, new sporting directors with years of experience in the game, a project that will assemble some of the most exciting talents in football, a playing style which seeks to be dominant, and players and coaches hired who match that philosophy. A wage structure which seems to protect the club and only reward the players who have proven themselves worthy at the club over time.
This is merely an idea by the club, and clearly they haven't succeeded with all of this. Mistakes have been made along the way; they are human beings after all. However, they have also done a lot of good. The fact that we are back playing UCL and are the current holders of the WC already is testament to the fact that something has been done right.
To add to this, a lot of people will say that the chop-and-change strategy with coaches has remained under this new ownership. This isn’t up for debate — it has. However, the way in which it happens is still different.
In the final years under Roman, we went from defensive pragmatist Antonio Conte, utilising wing-backs as a key part of his system ➡️ ball-dominant Maurizio Sarri, not using wing-backs at all ➡️ back-and-forth football under Frank Lampard ➡️ defensive pragmatist Thomas Tuchel. No consistency at all in ideas. No identity — just hiring random coaches.
This was all made worse by the fact that coaches were given significant decision-making power over transfers, culminating in a squad consisting of a complete mismatch of profiles.
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