Chengcheng Zhao

Branding & Art Direction.
Building a design studio & a wearable jewelry brand.

[Chengcheng Zhao @chengcheng7cc]

Walked into Sephora for the first time in a while, and wow — Sephora now looks like a circus. Is it just me, or does anyone else feel the same? Brands are trying so hard with packaging, charms, accessories… Do we really need so many products that are clearly just here for show?

[Chengcheng Zhao @chengcheng7cc]

Testing out @midjourney V8

[Chengcheng Zhao @chengcheng7cc]

Given how little context i gave, the copy on this is pretty impressive.

[Chengcheng Zhao @chengcheng7cc]

Trying out the trend, given the little information provide, the execution is really impressive. I do LOVE the idea of bring all the Midjourney pretty images to life tho. Finding a new use case for all of my midjourney archives is def a plus 😆.

[Chengcheng Zhao @chengcheng7cc]

Concepting new collection ideas

[Chengcheng Zhao @chengcheng7cc]

Longing for deeper and richer color.

[Chengcheng Zhao @chengcheng7cc]

@atulyaxm Happens to me pretty often—I tend to get stuck in the error loop for a while (and yes, I’m a paying Claude customer 🙃).

[Chengcheng Zhao @chengcheng7cc]

Playing with different moodboard combinations in @midjourney

[Chengcheng Zhao @chengcheng7cc]

Flowers & Textures

[Chengcheng Zhao @chengcheng7cc]

Trying out @midjourney V8~

[Chengcheng Zhao @chengcheng7cc]

How my different @midjourney profiles interpret the meeting between a Roman startup founder and a robot 😅. Fantastic prompt by @jameygannon.

[Chengcheng Zhao @chengcheng7cc]

@sergeantsref ty~

[Chengcheng Zhao @chengcheng7cc]

Editorial campaign art direction ideas

[Chengcheng Zhao @chengcheng7cc]

Mood

[Chengcheng Zhao @chengcheng7cc]

Trying out the image animation feature in Midjourney.

[Chengcheng Zhao @chengcheng7cc]

Exploring different art directions in Midjourney.
The new personalization feature + image prompts has been a great way to test ideas.

[Chengcheng Zhao @chengcheng7cc]

Current obsession: exploring AI-assisted creative direction for jewelry portraiture.