Speaking of the hottest marketing titles of the moment: from product marketing, growth marketing, to growth hacking.
Join us tomorrow with growth leaders @nhaoma_ and @binjoadeniran as they guide us through growth thinking models & mindsets to help you create winning strategies
Mama Balo is now streaming on our YouTube channel 🔈
It’s a story about quiet pride, unseen labour, and the dignity Mama Balo brings to her work as a tonight cleaner.
Full documentary here 👉🏿 https://t.co/iKFFDOOWZp
✨ Mama Balo is here. Proud to have made this with @hassytee, We’ve told a story that means so much to us.
Also thank you, Mama Beee. Your joy, spirit, and light are the heart of this film.
See it on @Vistanium YouTube
Please watch, share, and let her story reach everyone.
This moment has been a long time coming. Beyoncé’s past four albums have all been worthy of this honour, but Cowboy Carter alone was more than deserving. The artist of our lifetime has finally received the career-defining award she has long earned.
We’re so grateful for all the love Mama Balo is receiving❤️
We’ve heard from many of you who want to support her, and to make it easier, you can now send donations here👇🏿
Nigeria: https://t.co/dmWyEKct0r
Abroad: https://t.co/lCHdFTgjLN
Thank you for your kindness ❤️
Our new documentary, Mama Balo, directed by @oluwakay80 & @hassytee, tells the story of a toilet cleaner who brings extraordinary care to her work, reminding us that dignity comes from the heart we put into what we do.
🗓️ Tuesday, Feb 4
⏱️ 4 PM WAT
🧵
I encourage young Igbo people to read this thread and the accompanying article. When I say that in Igbo culture women were never subservient to men.
They had a largely equal and complementary role in society. If Igbo women are outspoken and bold today it's because our culture made it so.
Not "Westernization".
anyone who finds this ad to be in "bad taste" should consider that actual women who aren't actors in commercials have literally been killed by abortion bans
A soldier, a nurse, a lorry driver, a builder, a baker… these are just some of the men accused of the rape and assault of Gisèle Pelicot. By labelling rapists as “monsters,” we actively distance them from ordinary men, ignoring the reality that sexual violence against women is a deliberate choice made by countless men who walk all parts of our society.
Such labels prevent us from confronting the truth this trial now holds up to the world: that many men walk freely in our communities, appearing trusted and safe, yet actively choose to commit acts of violence against women and girls…
Many of the men accused in this trial have attempted to normalise their acts of sexual violence by framing their behaviour as a misunderstanding of consent, and even a reaction to personal struggles. These excuses do not mitigate their actions. Some of the men conceded they ‘should have left’ when they saw Gisèle Pelicot was unconscious, whilst others have been more explicit in their views towards women earlier in life, “I had a hatred towards women.”
This normalisation by these men of their violent behaviours creates a disturbing disparity, minimising the seriousness of their crimes and shifting focus away from the harm of the victim. One of the men accused went as far to state he was ‘was simply following her husband’s instructions,’ going as far to directly tell Gisèle Pelicot in court:
“It’s not me you should be angry with, it’s your husband,”
This is an abhorrent case. Yet, it is an incredible survivor, Gisèle Pelicot, who in choosing to waive her anonymity now holds these ‘ordinary’ men up to the world, to show the full extent of the crimes. To stare down that the men who committed these acts were characters who occupied the community in her life, even ones she unwittingly greeted in her everyday life:
“I saw him now and then in the bakery; I would say hello. I never thought he’d come and rape me,”
- Gisèle Pelicot
➡️ https://t.co/bJkQkU1voG