Chloe Cockrum

[Chloe Cockrum @chloe_cockrum]

From todays discussion my favorite takeaway has been that marketing is so much greater than what is visually seen. The strategy behind marketing is what drives people in and captures attention, not just a pretty website. #htmfall2022Z

[Chloe Cockrum @chloe_cockrum]

Learning the difference between marketing a travel product and a tangible product is important because we can tailor our product or service to the customers needs. Tangible products cannot be altered based on client. #htmfall2022W

[Chloe Cockrum @chloe_cockrum]

One of the largest student run organizations in HTM is the annual Black Tie Dinner. I added a photo of the Board of Directors for the 25th annual BTD. This group with the help of over 100 student volunteers plan and execute this grand event. #HTMfall2022V

[Chloe Cockrum @chloe_cockrum]

My team presented our market update today. I felt we did a great job of explaining the key concepts, theories, and experimental design of the CTC Experiences Toolkit. #HTMfall2022T

[Chloe Cockrum @chloe_cockrum]

Happy Birthday Dr. Lehto! In class today I enjoyed learning about gastronomy which is “the science of good eating”. Gastronomy Tourism is importing in understanding different cultures and how they value the art of food and eating. #htmfall2022P

[Chloe Cockrum @chloe_cockrum]

Learning how different brands use market segmentation to tailor to their target market helps them best fit the needs of their customers. I studied JW Marriott’s brand segmentation and compared it to the Marriott Brand. #htmfall2022O

[Chloe Cockrum @chloe_cockrum]

We learned about the influence of 3 turn trends and how we can incorporate these ideas into our t mall project. My team wants to focus on how to make our business unique enough to stand out to customers. #htmfall2022N

[Chloe Cockrum @chloe_cockrum]

Today in HTM231 I enjoyed listening to the New You market update. The presenting team emphasized the growing importance of the transformation industry as people are constantly trying to become the best individual they can be. Great job! #htmfall2022L

[Chloe Cockrum @chloe_cockrum]

I had a great time at the HTM / CSR career day today. It was such a great experience speaking to industry leaders. I got to spend some time with my dad and his company too! #htmfall2022j

[Chloe Cockrum @chloe_cockrum]

Understanding the advantages and disadvantages of qualitative and quantitative research is key to getting the most out of data conduction. If I were to conduct a primary research study, I now know that I should use a questionnaire. #htmfall2022i

[Chloe Cockrum @chloe_cockrum]

Google analytics is a great tool for businesses to learn what best suits their customers needs. I would certainly use this tool if I were in a marketing position! #htmfall2022h

[Chloe Cockrum @chloe_cockrum]

Spending time on the Potato Head website today enforced the importance of visual appearance in a marketing campaign. Stimulating all five senses with their website is a great tool to attract customers #htmfall2022g

[Chloe Cockrum @chloe_cockrum]

My key takeaway from class today was the lack of hospitality given from aritficial intelligence. Electronic check-ins & check-outs, robot waiters, and virtual automated assistants take away from the true spirit of hospitality. #htmfall2022f

[Chloe Cockrum @chloe_cockrum]

Today in HTM231 everyone gave feedback to the groups’ project ideas. My team got valuable feedback for the Volumes & Vinyls store. We will look into adding in a coffee shop/ bar as well as weekly events such as book clubs and painting classes. #htmfall2022e

[Chloe Cockrum @chloe_cockrum]

Today in HTM231, we were able to meet with our groups and brainstorm possibly company ideas to improve the mall. It is interesting to see every groups’ different ideas. Our group decided to move forward with a bookstore/ music store. #htmfall2022D

[Chloe Cockrum @chloe_cockrum]

In class we discussed the 4 Ps of marketing; Product, Place, Price and Promotion. They all have individual importance in the hospitality industry as they are vital to the success of a marketing mix. This led into a discussion on AI innovation in the marketing field #HTMfall2022c

[Chloe Cockrum @chloe_cockrum]

@maddiewilsonHTM The PRICE acronym was very helpful in understanding all aspects of marketing! #htmfall2022A

[Chloe Cockrum @chloe_cockrum]

Today in HTM231, my key takeaway was how one’s demographic location can affect marketing plans and strategies. Socioeconomic class and occupation can also influence this. #htmfall2022A

[Chloe Cockrum @chloe_cockrum]

In my first class of HTM231 we interacted with our peers and it was so great meet everyone. We learned about leadership and teamwork skills specifically in the marketing field. I’m excited for the rest of the semester! #htmfall2022