Chloe Gile

UO 22'

[Chloe Gile @chloegile579]

@cam_patten @kmatthews We did a similar thing, social media trends are so relevant in creating a good campaign! #sojcssm

[Chloe Gile @chloegile579]

@AvaDiGrande @kmatthews I agree Ava! It is so important to connect your campaign to a brand's values

[Chloe Gile @chloegile579]

@kmatthews Influencers hold so much power in our world today. They gain their platform from one thing/skill, and then automatically have a leg up in any industry they choose to enter #sojcssm

[Chloe Gile @chloegile579]

@kmatthews I think it's frustrating that Paul is receiving as much attention for this fight as a long term professional fighter like Mayweather, solely because of the platorm he previously held on social media #sojcssm

[Chloe Gile @chloegile579]

@kmatthews that it is constantly changing. Brands need to understand how to keep up with new trends, which can be different on various platforms, and post content that is relevant to such #sojcssm

[Chloe Gile @chloegile579]

@kmatthews a good social media campaign requires thorough research and FULL understanding of your target audiences. social media campaigns should also be genuine and portray an important message #sojcssm

[Chloe Gile @chloegile579]

@kmatthews Through our analysis of the data, we were able to come up with the most accurate content recommendations to boost audience engagement #sojcssm

[Chloe Gile @chloegile579]

@kmatthews A1: Data is important because it helps you understand your target audiences, market to them more effectively, and make improvements on content. #sojcssm

[Chloe Gile @chloegile579]

@kmatthews A1: Data is important because it helps you understand your target audiences, market to them more effectively, and make improvements on content

[Chloe Gile @chloegile579]

@kmatthews Thank you!

[Chloe Gile @chloegile579]

@lizziediamond5 @kmatthews I agree Lizzie, it is so easy to correlate a brands reputation with the reputations of the influencers they use.

[Chloe Gile @chloegile579]

@kmatthews A company has to be able to trust that their influencers will represent their brand in the best ways. Companies have no control over influencer's personal lives and sometimes their personal decisions can be detrimental enough that a company has to cut ties with them. #SOJCssm

[Chloe Gile @chloegile579]

@clairetenglish @kmatthews I agree! TikTok has turned into such a great way to make ads seem natural.

[Chloe Gile @chloegile579]

@kmatthews Influencers help provide brands with another level of connection to their consumers. Influencers show how a brand's product is useful in their personal lives and inspire others to incorporate the product into their lives. The brand CareOf uses influencers really well. #SOJCssm

[Chloe Gile @chloegile579]

@kmatthews I would define an influencer as someone who promotes products or lifestyle habits through social media. #SOJCssm