Christopher E. R. Aitken

Growth Marketing Manager at @LaerdalMedical, Supportive Husband and Father

[Christopher E. R. Aitken @chraitk]

You need to ensure message match between ads and landing pages.

The same applies to automated journeys...

Here's how it feels when a company maintains message match, while being adaptive:

Thread! 🧵

[Christopher E. R. Aitken @chraitk]

@mustafaergisi Now have it manage your phone charging 🔋

[Christopher E. R. Aitken @chraitk]

@MartinKvale @runefo Hvilket spill var dette? 😄

[Christopher E. R. Aitken @chraitk]

@ahrefs @aeslettebo

[Christopher E. R. Aitken @chraitk]

@jackypan1989 💯🎯

[Christopher E. R. Aitken @chraitk]

Sales is all about the customer. It's the same with Marketing. Never forget:

• It's what's in it for them, not about you
• Understand and build a relationship before you suggest, or fall on deaf ears

Long story short:
🦸‍♂️ Customer = Hero
👨‍🏫 You = Guide

#marketing #sales

[Christopher E. R. Aitken @chraitk]

#MyTwitterAnniversary

[Christopher E. R. Aitken @chraitk]

Learn how to create compounding growth: https://t.co/6Ek4RyAMEe

[Christopher E. R. Aitken @chraitk]

Targeted effort has a way of unlocking compounding results.

Thread! 🧵

[Christopher E. R. Aitken @chraitk]

Avoid random acts of tactics and get your strategy in place.

Your bottom line will thank you 📈

#growth #revops #revenueteam

[Christopher E. R. Aitken @chraitk]

Learn to determine what's the right content at the right time by signing up for my free newsletter: https://t.co/FsshVaxEPo

[Christopher E. R. Aitken @chraitk]

Good copywriting has more influence on conversions than design, but as the saying goes, you can't polish a turd...

At the same time, you'd be hard-pressed (no pun intended) to trick someone into a tiara being a turd.

Good copy is situational and subjective.

[Christopher E. R. Aitken @chraitk]

You can have the best offer described in the best way. With the wrong timing, it's not the tiara you think it is.

Understanding what customers care about at which stage of the buying cycle helps you create copy that fits them like a sparkling tiara.

[Christopher E. R. Aitken @chraitk]

Create CEO's of Corn for your business: https://t.co/XWpGY7aVQX

[Christopher E. R. Aitken @chraitk]

Nobody exemplify all the customer journey stages better than the CEO of Corn!

If you haven't seen this kid yet, you should check out this video before reading on: https://t.co/VYKvocHvq8

🧵 Thread! 🧵

#ithasthejuice #corn #inbound #customerjourney #cornkid #cornboy

[Christopher E. R. Aitken @chraitk]

Influencer and more: https://t.co/rnBlRfNHS7

It's corn! 🌽