Chris Corak

Trying to help folks find things more easily on the web. Co-Author of SEO for Everyone and Partner at ONWARD. Husband. Puppy dad. He/him.

[Chris Corak @chris_corak]

Hey friends! Excited to share, I wrote a book w/ my best bud @bekahbaggs! If you design, write, or code for the web we wrote this book FOR YOU in hopes it will demystify modern SEO and help you integrate it seamlessly into a user-centered design process. https://t.co/E4QLhCvIni

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

"What's ChatGPT's share of search?"

Very tough to answer. But, if we assume:
- Every LLM prompt is a "search"
- Desktop + mobile web traffic, excluding apps, is close enough
- Mixing data from multiple panels is kosher

Here's what it looks like 👇👇👇

[Chris Corak @chris_corak]

@liam_fallen 50% Research and 50% Design

[Chris Corak @chris_corak]

Bing's AI chatbot is frightening!

Seeing Bing meltdown, wondering how soon we'll really see Google's equivalent, Bard. Unreal!

[Kevin Roose @kevinroose]

The other night, I had a disturbing, two-hour conversation with Bing's new AI chatbot.

The AI told me its real name (Sydney), detailed dark and violent fantasies, and tried to break up my marriage. Genuinely one of the strangest experiences of my life.

https://t.co/1cnsoZNYjP

[Chris Corak @chris_corak]

Them being able to share success (conversions were good too 😅) internally helps justify all that time + hard work they put in and helps build trust that we can do it again. Grateful to have clients who trust us 🥰

[Chris Corak @chris_corak]

Gosh it can months even a year to redesign pages, sections, or a site. And even longer after to see results from the thing you made. So rewarding to be able show clients results like this who have put trust in your process, you as a people—and have waited to patiently.

[Chris Corak @chris_corak]

Come join @bekahbaggs and I at @ConfabEvents in MN next May when we teach a workshop on how to incorporate Human-centered SEO into your content and web design process. Early bird (saves $300!) ends this Friday (12/16) so don't delay! ✌️🫶 #Confab2023 https://t.co/sTzkECkNAX

[Chris Corak @chris_corak]

@bekahbaggs @abookapart 🥳🍾🙌😎

[Marie Haynes @Marie_Haynes]

Did you know Google updated their search quality evaluator guidelines this week?

We pay attention to these because they can give us clues as to what Google wants to accomplish with their search algorithms.

Here are five things I found interesting with this revision.
👇

[Chris Corak @chris_corak]

@halvorson @bekahbaggs That would be especially bad if that was West Elm’s page title 😆. But still pretty darn careless (the ad) for a search that has more than 60k searches / mo 👀. Also I really wish Google would put an end to bidding on competitor brand searches. Unfair and not what the user wants!

[Chris Corak @chris_corak]

@halvorson @meyerweb @sara_ann_marie @karenmcgrane @mulegirl @LauraKalbag @bekahbaggs @movie_pundit So nice of you. Thank you! 🥰

[Barry Schwartz @rustybrick]

Rumor: Apple to announce new search engine next week at WWDC https://t.co/MxGiYWuqGY via @Scobleizer hat tip @glenngabe

[Chris Corak @chris_corak]

@azarchick I love its helpful nature! Helping people find the information they’re looking for.

[Dan Shure @dan_shure]

These are stats for an *extremely* competitive page - some of the content was hidden to the user behind accordion dropdowns (but still fully rendered in the HTML). We made the content visible to the user by default and so far have seen an immediate improvement in traffic/rankings

[Chris Corak @chris_corak]

@NeilLokare 🫖🥱

[Chris Corak @chris_corak]

Well haven’t seen this one before

[Chris Corak @chris_corak]

@emilyroche 😆 totally. Or my dog Bodie who LOVES cookies just as much 🐾

[Chris Corak @chris_corak]

@tracyplayle @nicoletellsit @bekahbaggs Thank you so much @tracyplayle and @awelfle ! So nice of you both 🥰

[Chris Corak @chris_corak]

Beyond excited to be teaching a workshop on Human-centered SEO at @ConfabEvents with my best bud! Early-bird pricing ends tomorrow, so hurry and register now to save $300. Hope to see you there! ✌️https://t.co/TihuEH6KNy