Chris Lavery | Ecommerce

Head of Ecommerce

[Chris Lavery | Ecommerce @ChrisALavery]

@SEOKeval Video

[Chris Lavery | Ecommerce @ChrisALavery]

@mikefutia AUDIT

[Chris Lavery | Ecommerce @ChrisALavery]

@indexsy FABLE

[Chris Lavery | Ecommerce @ChrisALavery]

@dashboardlim Audit

[Chris Lavery | Ecommerce @ChrisALavery]

@dashboardlim Dashboard

[Chris Lavery | Ecommerce @ChrisALavery]

@AlfieJCarter Agents

[Chris Lavery | Ecommerce @ChrisALavery]

@dashboardlim Claude Design

[Chris Lavery | Ecommerce @ChrisALavery]

@eCom_Amin Claude

[Chris Lavery | Ecommerce @ChrisALavery]

@oliverwhudson 2026

[Olly Hudson @oliverwhudson]

Our 2026 playbook has been our most downloaded resource this year.

We've updated it with new chapters added - including a full breakdown of Meta's algorithm update published 31 March 2026, the rise of personas, partnership ads, AI UGC and how the next wave of ugc is developing.

The same frameworks behind £600M+ in revenue across the DTC brands we work with. Four pillars: Meta, TikTok, AI, and Creative.

Platform mechanics. Account structures. AI workflows. The creative formats actually driving incremental growth right now.

Retweet this post and comment "2026" and I'll send it over.

[Chris Lavery | Ecommerce @ChrisALavery]

@facelessecom 60sec

[Chris Lavery | Ecommerce @ChrisALavery]

@facelessecom Warm

[Chris Lavery | Ecommerce @ChrisALavery]

@facelessecom FACE

[Faceless Wealth @facelessecom]

How to replace a full-time income posting content you didn't write, on accounts with no followers, with a face that isn't yours

The AI does the filming. Proven viral hooks do the creative work. Volume handles the algorithm

All that's left is picking the right offer and pressing post

Comment "FACE" and RT — I'll DM you the system (must be following)

[Faceless Wealth @facelessecom]

Affiliate pays once. A Whop product pays every month

The difference compounds fast and it's not complicated to set up

Here's the pipeline I'd build from scratch right now:

Week 1-2: Pick a niche with proven Whop communities already doing numbers — AI tools, TikTok affiliate, trading, faceless content

Find a community charging $27-$47/month with 200+ active members and a product page that converts — you can see this in the Whop marketplace without buying

Apply to affiliate for it. Most Whop sellers give 30-50% commission per referral

Week 3: Start posting on 3-4 accounts in that niche using Stunt

The content angle is simple — document the method the Whop teaches, hint at the system behind the results, drop the CTA to the community at the end of every 5th video

Week 5 onwards:

4 accounts × 1,800 views average per video × 2 posts daily = 14,400 views/day

0.3% click through = 43 bio link clicks

4.2% conversion to $37/month subscription = 1-2 new members daily

At 30% commission that's $11.10-$22.20/day added to MRR

By month 3 with compounding signups: $1,800-$3,400/month recurring

One signup that stays 12 months is worth $133 in commission from a $37 product

That's why MRR beats one-time affiliate every time

RT + comment "WHOP" and I'll send you the full system
(must be following)

[Chris Lavery | Ecommerce @ChrisALavery]

@facelessecom Whop

[Faceless Wealth @facelessecom]

How to go from zero accounts to $10k/month without ever appearing on camera

The whole model runs on AI characters that look and sound real, proven hooks from viral videos, and posting volume that manual creators can't match

Speed is the only edge that matters in this window

Comment "ZERO" and RT — I'll DM you the tool that makes it work
(must be following)

[Chris Lavery | Ecommerce @ChrisALavery]

@facelessecom Zero

[Faceless Wealth @facelessecom]

A finance account that posts financial tips all day gets followers who never buy anything

An account that only posts affiliate promotions gets unfollowed in week 2

The split that works is 70% value, 20% engagement bait, 10% monetisation — and the order within each week matters as much as the ratio

Here's what that looks like across 7 days on one account:

Monday: Pure value — "5 things I'd do with $1,000 right now" — talking head via Stunt, no CTA, just the tip

Tuesday: Engagement bait — controversial take on a finance myth, end with a question that pulls comments ("do you think this still works or is it dead?")

Wednesday: Value again — tutorial format, green screen overlay showing an app or chart — pure education

Thursday: Soft monetisation — "the tool I use to track all of this" — talking head with affiliate link in bio, CTA is casual not pushy

Friday: Value — another tip, different format (text overlay this time to vary the feed)

Saturday: Results or proof — screenshot of views, income proof, before/after — builds trust

Sunday: Direct affiliate push — now the audience has seen 6 days of value, the ask lands differently

Accounts that run this split hit 3-4% affiliate conversion

Accounts that post affiliate content every day sit at 0.8%

The content before the CTA is what earns the click

RT + comment "MIX" and I'll DM you the software to build all of it
(must be following)

[Chris Lavery | Ecommerce @ChrisALavery]

@facelessecom Mix