Chris Closset

No-fluff marketing insights to 10X your reach.
Building 🚀
Never run out of X or LinkedIn post ideas ever again.

[Chris Closset @chrisclosset]

As we reach the end of the year, I want to take a moment to share a big thank-you to our @giststack early adopters 😍.

It's been a lot of work but thanks to your feedback we have deployed over 200 commits, with 88 new or improved features since our public launch back in May.

I’m also excited to share that we have processed over 194,242 articles, 38,010 emails and 51,913 videos to date.

That represents more than 200 million words analyzed and over three years of nonstop reading and watching time 🤯.

Looking ahead to 2026, the plan is to keep improving, making our insights more actionable, our topic suggestions more personal, and our content creation flow more productive, with more surprises along the way.

Thanks for an epic year, and best wishes for 2026 🚀.

[Chris Closset @chrisclosset]

Ok so I've been dreaming of this tech one day being available everywhere...

But didn't expect Midjourney to be building it a full-body scanner.

Wait what? Yes, the AI images company has pivoted 👀.

In 60 seconds, it maps your body in MRI-level detail using ultrasounds.

First spa opens in San Francisco, 2027. Can't wait to see this tech becoming accessible to all.

[Chris Closset @chrisclosset]

Most brands make themselves the hero.

Customers don’t care.

They’re the main character of their own story. Your job is the guide.

Apple didn’t sell specs. They sold “Think Different.”

Customers saw themselves as rebels.

The result? Loyalty that lasts for decades 😍.

[Chris Closset @chrisclosset]

Focus is the modern superpower.

Most people treat it like a luxury.

They let notifications, open tabs, and “quick checks” steal it.

But here’s the truth: focus is a trained muscle.

You build it with timed sprints. Start with 20 minutes. No phone. No tabs.

Then 45. Then 90.

Protect it like revenue.

Because one hour of deep work beats eight hours of distracted busyness.

What’s your current focus block length?

[Chris Closset @chrisclosset]

Most people spend their career trying to get better at their weaknesses.

But your highest value doesn't come from fixing what drains you but doubling down on what makes you different 🚀.

[Chris Closset @chrisclosset]

After the US government shutdown of Anthropic's Fable and Mythos AI models as they were deemed too powerful, are you reconsidering your tech stack ? 👀

[Chris Closset @chrisclosset]

@xata Awesome, looking forward to trying out the faster wake ups 👍

[Chris Closset @chrisclosset]

Obsession is your greatest competitive advantage.

The industrial age rewarded narrow focus.

Today, I think our biggest opportunity is connecting dots across multiple interests.

[Chris Closset @chrisclosset]

A lot of AI tools promise big, but aren't really worth it.

Next time you consider a product, ask yourself this:

-Does it replace a recurring task I do?
-Can I measure the output?
-Do I get back real hours in my day?

If you can point at the hours you save, it earns its cost.

What specific thing did you stop doing this week?

[Chris Closset @chrisclosset]

AI can write your posts, but it cannot live your life.

Your messy, real-world failures are your biggest competitive advantage.

When you share a specific mistake you made last Tuesday, you build trust that no algorithm can fake.

[Chris Closset @chrisclosset]

I noticed Mary Ruth's, Poppi and Liquid Death use an underrated method to boost their ad campaigns...

They take their best performing or viral organic posts and use these in their ad campaigns.

Simple, yet super powerful.

[Chris Closset @chrisclosset]

@AIwithSafia Great list, you should also add Giststack in the writing tools, nothing quite like it 👍

[Chris Closset @chrisclosset]

@trichomonas345 The problem with most writing tools in that list is that content tends to be generic. What you really need is something like Giststack that follows your favorite publications, surfaces insights and lets you create content based on these.

[Chris Closset @chrisclosset]

@RamSingh_369 My favorite is Giststack, helps me curate insights from my favorite publications to create epic content.

[Chris Closset @chrisclosset]

It's Wednesday, time to grow your $$$.
Drop your product or service below.
Silent buyers are watching. 👀

[Chris Closset @chrisclosset]

When written in Chinese, the word 'crisis' is composed of two characters, one represents danger, and the other a crucial turning point.

In my life I've often found this to be true, every major hurdle came with a hidden opportunity.

Losing a job -> started my own business
Gaining weight -> added years to my life via nutrition
Sleepless nights as a parent -> 10xed my productivity
Failed ventures -> became more resilient

What was your biggest gain from adversity?

[Chris Closset @chrisclosset]

Who are you beyond your job title?

Your personal brand isn't just your role. It's your story, your values, your untapped potential. Building that brand starts with knowing who you are first.

What part of you is bigger than your job?

[Chris Closset @chrisclosset]

Founder to Founder: YOU'VE GOT THIS !!! 🚀

[Chris Closset @chrisclosset]

I don't care if you have 15 followers.

I'm still here to support you.

If you're building on X from zero, high five ✋️

[Chris Closset @chrisclosset]

Great managers handle mistakes like a GPS.

They recalculate. No dwelling. No blame.

What's the worst experience you've had with bad managers?

[Chris Closset @chrisclosset]

Most people write forgettable fluff, here is how you win:

1/ Use negative hooks, they outperform positive ones.

2/ Go super short when you have less followers or go longer form (1,400–1,800 chars) to drive engagement.

3/ Avoid hashtags entirely

4/ Post multiple times a day

What is working best for you right now?