so proud of the people at the team
that go late into the night to launch something beautiful together, testing the limits each day
just extremely grateful and humbled
as you can never take it for granted
@alicellemee Once signed a retainer from a cold email that pays 6 figures per year by giving them value upfront. Wrote copies specifically for the brand, because they sucked at it. Needless to say, it worked. No templates. No hacks. Just value.
@daviddemiko what really helps me when writing copy is imagining myself to be the most sceptical version of the customer ever. and then having their voice in my head dictate the words. maybe that’s something actors do, too.