Chris LoRusso 🆑

chief business officer @openaptv

[Chris LoRusso 🆑 @chrislorusso]

Excited to welcome @DiscoveryIncTV as a minority owner of @OpenAPTV!

https://t.co/kLgJLF06Yo

[Chris LoRusso 🆑 @chrislorusso]

@chaykak scaled publishers with “unique” datasets are seemingly in a much better position. But the uniqueness tends to feel a lot more like platforms with UGC (Reddit, stack) than editorial pubs (nyt, wsj)

[Chris LoRusso 🆑 @chrislorusso]

@chaykak with SEO / robots.txt, the incentives for publishers were much more clear. optimize for search (enable crawlers), increase page views and ad revenue as a result of search traffic.

[Chris LoRusso 🆑 @chrislorusso]

@doyouknowchamp hence your point on figureheads mattering so much - because the perception is this is a big tech issue

[Chris LoRusso 🆑 @chrislorusso]

@doyouknowchamp it a tough name/brand for the bank in this context too, versus say “Small Business Bank” or “Fast Growing Young Companies across the Country Bank”

[Chris LoRusso 🆑 @chrislorusso]

@RuncieDan I have to think the biggest one is looming in the not-to-distant future: synthetic / generative (AI) music creation. touches everything from IP/copyright to commoditization to further reducing users’ willingness to pay for music.

[Chris LoRusso 🆑 @chrislorusso]

@SievaKozinsky Intellectual honesty!

[Chris LoRusso 🆑 @chrislorusso]

@petergyang Black Mirror - San Junipero

[Chris LoRusso 🆑 @chrislorusso]

@fortworthchris not sure it qualifies as “disruption”, but perhaps some automation/efficiencies in deal sourcing

[Chris LoRusso 🆑 @chrislorusso]

@HeyTracyFacey @TheCoster moving real fast too

[Chris LoRusso 🆑 @chrislorusso]

@benjitaylor @family chrislorusso.eth

[Chris LoRusso 🆑 @chrislorusso]

@girdley primarily services businesses where the value is in the client relationships and key employees (versus say a higher multiple company with a advantages in scaling, distrbution, network effects, automation, etc)

[Chris LoRusso 🆑 @chrislorusso]

@JeffYorkes @aretana wonder how that part will be handled in the Disney+ version.

[Chris LoRusso 🆑 @chrislorusso]

@JeffYorkes would love to know the answer to this as well.

[Andy Plesser @Beet_TV]

Chris LoRusso, chief business officer at @OpenAPTV, shares details about the integration announced today of its OpenID identifer with @Magnite, @FreeWheel and @Xandr's Monetize SSP. @GroupMWorldwide is the 1st agency on board: https://t.co/2KrxHslqkg #programmaticmediabuying

[Chris LoRusso 🆑 @chrislorusso]

@gregisenberg It seems every time I leave AirPods behind I end up needing to make a (lengthy) call 📞

[Chris LoRusso 🆑 @chrislorusso]

@RuncieDan TikTok’s algorithm

[Austen Allred @Austen]

Apple is crushing the ad businesses of a bunch of its biggest competitors while simultaneously spinning up its own massive ad business, and the takeaway most people have is, “Apple really cares about my privacy.”

Incredible work from their marketing and PR teams.

[Chris LoRusso 🆑 @chrislorusso]

@nicholasjuliano @jw8c @LLCoolTrey2 @Itsjoeco likely related to why Bird isn’t allowed to operate in Santa Monica (from earlier this threads replies)

[Chris LoRusso 🆑 @chrislorusso]

@mimi_aboubaker @1sprintatatime @kimmytaylor @luke_metro zero ROI is not what I’m suggesting. (1) product development and (2) distribution are certainly forms of ROI. when executed properly, these boost existing sales efforts or enable new revenue streams altogether. money changing hands is not always an initial requirement for 1 & 2

[Chris LoRusso 🆑 @chrislorusso]

@1sprintatatime @kimmytaylor @luke_metro sales to me is where on side of the “partnership” gets money in exchange for the sellers product or service.

BD is (or used to be) something different: product development through partnership, marketing through distribution.