Christopher Parrett

Co-Founder - Brand Discovery at Social Hustle | Guided over $350MM Spend | BYUI Alum | Culinary Enthusiast | #dadaprenuer | Dad & Husband

[Christopher Parrett @chrisparrett0]

@blvckledge Page

[David Herrmann @herrmanndigital]

Meta ads in 2015:

1. Take a photo of product with iPhone. Open Power Editor, launch ad in under 2 mins.

2. Refresh PE and see 1:1 conversions in under an hour, scale within 3-4 hrs.

3. Spend the rest of the day coming up with fun ideas for new offers, new landing page ideas, new product ideas, new copy ideas.

Meta ads in 2026:

1. Hire creative strategist -> Who hire creative agencies / editors -> who build batches of creative.

2. Open ads manager, go through 25-30 prompts of things you have really no clue about, but Meta is insistent it'll lower your CPA by 7.9% based on a study from 2 advertisers in 2022. Click publish after 1 hr of building out 10 new concepts.

3. You're then hit with an error publish with messages like: "you have no shops select," or "you don't have page permissions," or "this creative has expired, please try a new one" you finally are able to hit publish.

4. Finally, you can go on with your day. But wait, client sees that they are getting discounts on the ads you just launched coming in. You open up ads manager and go to ad level to go through multiple areas to figure out why.

5. Ah, Meta has randomly turned the promotions automatically on. No worries, you pause it. On with your day.

6. Someone who knows someone at the company for whose ads you just launched flags to friend that the ads are appearing with a dubstep version of a Beethoven song and seem out of touch for the brand. You're then texted to go pause the music.

7. Open ads manager, navigate to ad level, pause music. You're then hit with a prompt from Meta: "WHY ARE YOU TURNING THIS OFF?!" You hastily respond, "BECAUSE IT SUCKS!"

8. Visibly irritated now over Meta you finally settle in to do the other part of your job, analysis!

9. But wait, there appears to be an outage! Everyone texting, "Is Shopify down?," "Is it Cloudflare?," "Is it AWS?," "No! It's Meta!" Ok, well now you're in fight of flight. Should we wait? Should we pause? Let's wait, yeah let's wait. This is just a minor blip.

10. Meanwhile you're not left refreshing things every 5 min instead of doing analysis and research.

Finally, it is night time and you can relax (not)!

On this particular day you managed to launch 10 ad sets and do nothing else. Feeling defeated because what once took 2-5 min to do now feels daunting. It feels like you now spend the majority of your day in defense mode. Not because the work has changed or the people, but the process for doing it all has.

And that's why you're feeling burnt out media buying friends and creative friends.

[Christopher Parrett @chrisparrett0]

@everestchris6 POOL

[Christopher Parrett @chrisparrett0]

@adamtaylorl Meta

[Christopher Parrett @chrisparrett0]

@everestchris6 pool

[Chris @everestchris6]

this OpenClaw bot finds $500k–$1.2M homes without pools, renders a pool into their backyard, and mails the owner a postcard showing the before/after, on autopilot...

here's how pool builders can close $50k+ deals with this system:

- scans satellite imagery for mid-market homes with empty backyards
- filters by lot size, sun exposure & recent ownership change
- pulls the homeowner direct from public records (not shared leads)
- renders a luxury pool dropped into their actual yard
- calculates build cost + home value lift for their specific zip
- generates a cinematic video of their backyard with the new pool
- prints a personalised postcard with the before/after + QR code
- drops it in the mail + hits them with retargeting

every step from sourcing to outreach is automated.

reply "POOL" + RT and i'll send you the full breakdown so you can build this too (must be following so i can DM)

[Christopher Parrett @chrisparrett0]

@AlessandroLavis Make

[Alessandro @AlessandroLavis]

Seedance 2.0 is behind most AI yapper ads right now

they don’t look like ads
they look like someone just talking to their phone

script → avatar → voice → finished video in minutes
no filming, no creators, no editing delays

~$1 per video
under a minute to produce
infinite variations instantly

same script, different faces
same hook, slightly different angles
suddenly you have dozens of creatives running

this works for anything
ecom, supplements, SaaS, digital, affiliate

the edge now isn’t better ads
it’s faster testing and more volume

rt + comment “make” and i’ll send the full workflow
(follow for dm)

[Christopher Parrett @chrisparrett0]

@MEnesKirca VIDEO

[Christopher Parrett @chrisparrett0]

@spwfeijen SEE

[Christopher Parrett @chrisparrett0]

@FynCas UGC

[Christopher Parrett @chrisparrett0]

@georgesttock SEE

[Christopher Parrett @chrisparrett0]

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

[Christopher Parrett @chrisparrett0]

@mikefutia Statics

[Christopher Parrett @chrisparrett0]

@mikefutia ADS

[Christopher Parrett @chrisparrett0]

@TheMattBerman @openclaw @vishalojha_me @Meta ADS

[Christopher Parrett @chrisparrett0]

@mikefutia @thedanielokon META

[Christopher Parrett @chrisparrett0]

@Jonnyvandel DARK

[Lily Ray 😏 @lilyraynyc]

It begins.

[Christopher Parrett @chrisparrett0]

@maverickecom Workflow