replugging my essay, “taste is not scalable” where I had the audacity to quote Kant on taste coz this is getting a bit ridiculous. taste in what? art assets? typography? writing? static design? video editing? cinematography? UI? interaction design? UX? taxonomies? copy? TASTE IN WHAT? WHOSE TASTE? AND THEIR TASTE IN WHAT? AND WHAT WILL THAT BEING FORMULISED DO FOR ANYONE?
tech industry didn’t have the vocabulary to discuss human art and creativity so it’s created a new binary definition: taste vs slop. naturally, there were going to be models and companies “solving” for taste. it started with “context”. I don’t mean to diss on this company, I know others too in this space and it’s been the most soulless work to watch which is really something if you’re going to turn “taste” into your category.
you know what’s the real slop? these catchphrases and whoever keeps coming up with them.
ghibli’s work is BEYOND “tasteful”. AI generated ghiblislop is bottom of the trash pile. go figure.
TASTE IS NOT SCALABLE.
https://t.co/yMtxWWBGAD
fair point - i concede - developing taste isn't exclusive to creating the thing itself.
a helpful definition of "active" is maybe defined by intentional seeking and exploring - trying different hats on etc.
i was prob more focused on taste doesn't develop through passive consumption.
We’re excited to introduce Taste Labs.
Our mission is to end AI slop. We’re building the data and infrastructure layer to give AI models and agents taste.
And today we’re coming out of stealth, announcing our $18.5M seed funding, co-led by @CRV and @AmplifyPartners
AI has nailed objective domains and made it easy to generate anything. But it still feels off. Now, the challenge is judgement. What fits, what feels like you, what’s GREAT. This requires turning a fuzzy, subjective domain into something we can measure and codify. We’re starting with design.
There are two sides to cracking this, the foundation model layer and the agent layer:
- We’ve already been working with the top frontier labs to evaluate and improve their models, crafting the right post-training data and RL environments.
- We’ve also been working with app-layer companies to build the context and verification tools for their agents to produce better, more on-brand, more creative outputs.
We want a future where AI feels right.
If you’re passionate about this mission, join us!
you might disagree, but taste does not come from consuming.
taste is only made from creating. i think that's what makes this feel incongruent, i.e. "develop taste by reading essays" (or consuming any media for that matter) does not move the needle.
it might help you develop your -preferences- and such, but you only find out what you like by making stuff and feeling that -gap- (you don't like what you've made, which emits a clearer path to maybe what you do like, thus your taste has "developed").
obviously this is not in a vacuum and you are influenced and inspired by what you consume, but that's one side of the equation.
e.g. 1,000,000 songs consumed multiplied by 0 songs created is still zero.
@JoshLachkovic the paradox here is that people with no taste don't realise they have no taste (so no problem to solve).
can you intentionally "develop taste" given how unquantifiable and unmeasurable it is?
maybe i’m just young and brainrotted but the first few seconds of the phone blurrily readjusting to the moon affected me more viscerally than any other photo that came out of Artemis
Best performance of Coachella 2026.
Nine Inch Nails performing with Boys Noize as Nine Inch Noize with his wife Mariqueen Maandig from How to Destroy Angels.
Song is "Heresy" from The Downward Spiral album but remixed.
Unc Reznor's still got it. Youngsters can't keep up.🔥
I am of two minds: 1. It’s sad that this is now what artists have to do to get their work seen 2. What a brilliant, creative, and joyful piece of content this artist created that also got his painting seen
here's another little tool i've been working on called "typoverse." i have thousands of fonts but i find myself always using the same ones. and i am simply not going to manually tag or categorize fonts either. so i built a tool that compares all my fonts to each other and maps them based on similarity. would this be useful to anyone?