Does paying celebrities to promote your product generate a positive ROI?
Influencer marketing doesn’t work the way most people think.
The bigger the influencer, the more expensive it is, the less flexible they are, and the harder it is to generate a positive ROI.
Smaller influencers tend to be more profitable, but you need to recruit them in quantity and have someone dedicated to managing the efforts.
Check out the stats from 46 campaigns involving 2808 influencers.
Somehow they trusted me to give the keynote & emcee the League of Ag & Equine centers 2023 Symposium! Thanks Ocala, it was beautiful! #LAEC#Keynote#Ag#Equine@ConsultMent
INTERVIEW LIKE A PRO: It is our responsibility as the interviewee to give the journalist the message you want. “You are in control.” - @KristySiefkin at @EvolvePRArizona seminar
Meta is moving away from an algorithmic feed based on who you follow, to a feed full of recommendations made by A.I.
This is how TikTok's hugely successful feed works.
It's surprising how little attention or coverage this comment by Mark Zuckerberg got last week...
@AmericanAir I’ve been without my bags while out of town for work, and the baggage counter at the airport has been abandoned, with no contact from them or bag delivery. Plz help!
Robin Glenn of @AQHA will be featured on @ReinerStop TV for 2-Part Series on Industry-Leading Tools for Breeding Season hosted by @cimforgiven, prominent reining announcer & Reinerstop parnter https://t.co/miDR5JMhsU
ReinerStop launched an innovative sports show covering the best of NRHA reining, the only internationally recognized western horse sport discipline! Now ReinerStop faces roadblocks from national leadership․ https://t.co/GraNqYuz3Z