Claire Nance

Head of Global Comms, Activision Blizzard Media
@ActivBlizzMedia

[Claire Nance @clairemnance]

This is a smart take on the opportunities for gaming, blockchain and the metaverse – look beyond the hype and focus instead on better understanding the gaming industry and its audiences

[Jonathan Stringfield @JDStringfield]

Blockchain and metaverse promise some exciting possibilities in the world of gaming, but both won't amount to much if we skip the part where we do the work to understand gaming a lot better.

Really excited to have contributed some thoughts on this to @TechCrunch. #gaming #crypto

[Claire Nance @clairemnance]

Crash has always been my favorite.

[Claire Nance @clairemnance]

Looking forward to leading this discussion tomorrow night!

[Claire Nance @clairemnance]

I'm definitely a Lifestylist but not too long ago I would have been a Denialist. This is a fascinating look into the nuance and diversity of gaming audiences.

[Activision Blizzard @ATVI_AB]

Introducing Gallery of the Gamer, an @ActivBlizzMedia study that illustrates the diversity and depth of the gaming community. https://t.co/ztTj98rw0Y

[Claire Nance @clairemnance]

Thank you @prsany for the feature!

[PRSA-NY @prsany]

This 🇦🇺-born turned #NewYorker delved into the 🌎 of #TV & #publishing before making her mark at a well-known videogame company. @clairemnance, Head of Marketing Communications at @Activision, talks about how #PRSA membership molded her #PRperspective. https://t.co/gx3RvolH8z

[Claire Nance @clairemnance]

The LGBTQIA gaming community isn’t talked about as much as it should be, yet it is one of the most unique audience groups.

Really proud to have worked alongside @ZacharyHmann on this.

[Claire Nance @clairemnance]

@JDStringfield One of the best things I've read

[Claire Nance @clairemnance]

This is the next piece in our ongoing research into gaming audience segments. Much, much more to come!

[Claire Nance @clairemnance]

This interview really captures our approach to advertising - careful, considered and always player-first.

https://t.co/UgUn4huSxK

[Claire Nance @clairemnance]

This has been many months in the making. Proud to see it go live today!

[Claire Nance @clairemnance]

This was fun!

[Claire Nance @clairemnance]

Incredible job by the team to pull this event together!

[Claire Nance @clairemnance]

This is a good read from @digitalshields that really captures the current state of the gaming and advertising landscape.

https://t.co/BC2eqWj8Sh

[Claire Nance @clairemnance]

Esports is providing a way for people to stay connected and engaged while we are physically distant. More from @JDStringfield via @MarketingWeekEd

https://t.co/cNRxE2GumA

[Claire Nance @clairemnance]

This initiative is just one small part of our player-first approach to integrating marketing experiences. Excited to see it launch via @adexchanger https://t.co/Nx8PT5EBvN

[Claire Nance @clairemnance]

Is shorter necessarily better? @JDStringfield had a couple of things to say about mobile video via @Adweek https://t.co/8ATdfjltdu

[Claire Nance @clairemnance]

Huge launch numbers for #CODMobile 👊
https://t.co/TlVVWsmUwy

[Claire Nance @clairemnance]

Here we go https://t.co/P0recsNe0E

[Claire Nance @clairemnance]

Love this https://t.co/iTsC95YJXv

[Claire Nance @clairemnance]

This is a smart measurement approach - talking to advertisers in metrics they understand and are familiar with.
https://t.co/k4LN2nlVi9