Claire 💁🏻Waters

PR Pro behind @Trunki ~ Travel, France, Fine Food & Wine, Wearing Black, SM & laughing alot is high on the agenda. *opinion own*

[Claire 💁🏻Waters @clairewaterspr]

@mjballooning That’s very sad this platform is real time and super important for lift off at the fiesta IG or FB don’t offer that… keep it just for the season and live updates etc.

[Claire 💁🏻Waters @clairewaterspr]

@London_W4 Stunning… that’s a postcard pic to purchase please 😊

[The Times and Sunday Times @thetimes]

Cleaning and hygiene: a £70bn UK industry is taking on a fresh look https://t.co/RfNDQErEMF

[Claire 💁🏻Waters @clairewaterspr]

@TravelEdNigel You’re the absolute best journo to have worked with ~ say it how it is, yes please HR image big ty @TravelEdNigel your horizons will be epic 🙌🏻

[Carly Martinetti @PRcarly]

These 5 subject line formulas have gotten our clients in The New York Times, WIRED, TechCrunch, and Forbes, and others:

1. The Urgency Formula

[URGENCY INDICATOR] + [KEY ENTITY] + [NEWSWORTHY ACTION] + [BRIEF CONTEXT]

Examples:
- "BREAKING: Neuralink Files Trademark for "TELEPATHY": A Glimpse into a Mind-Controlled Future"
- "BREAKING: Sara Blakely's 'SNEEX' Trademark Denied by USPTO"

When to use: Breaking news, time-sensitive developments.

2. The Funding Announcement Formula

[LOCATION/DESCRIPTOR] + [COMPANY] + [RAISES $ X] + [FOR COMPELLING OUTCOME]

Examples:
- "SF's Tulip Raises $1.7M Seed to Become World's Largest Egg Donor Search Platform"
- "Las Vegas Baby Bottle Company Raises $11M to Keep Up With Overwhelming Demand"

When to use: Seed rounds, Series funding, acquisitions, and other financial milestones.

3. The Contrarian Question Formula

[WHY/HOW/IS] + [COUNTERINTUITIVE CONCEPT] + [IN CONTEXT OF CONVENTIONAL WISDOM]?

Examples:
- "Is Your Public Bathroom Hurting Your Profitability?"
- "Why Go 'Analog' in an Increasingly 'Digital' World?""

When to use: Thought leadership, opinion pieces, and paradigm-challenging ideas.

4. The Transformation Story Formula

[FROM STATUS A] + [TO STATUS B] + [NOTABLE DETAIL]

Example:
- "From College Dropout to Biopharma Multi-millionaire at Age 24"

When to use: Human interest stories, profile pitches, and success narratives.

5. The Solution Framework

[THE/HOW TO] + [SOLUTION/APPROACH] + [THAT ADDRESSES KNOWN CHALLENGE]

Examples:
- "How to Network When You Can't Meet In Person"
- "The Workplace Perk That's Opening Credit Access for Millions"

When to use: Service journalism, helpful content, and solution-oriented pitches.

Questions?

AMA in the comments 👇

[Mark Taylor @MarkTaylorFood]

Best burger in Bristol https://t.co/nmmoZrATwy

[BBC Bristol @BBCBristol]

'My only mission is to find my missing son' https://t.co/vhAAMQqbaM

[Sky News @SkyNews]

"I'm trying not to lose my mind."

Mother of British man, 26, missing in Sardinia describes 'never-ending nightmare' https://t.co/IwlJuMPZho

[ITV News West Country @itvwestcountry]

Somerset mother continues to search for son who vanished in Sardinia a year ago

https://t.co/cP5XbakUEu

[Somerset Live @SomersetLive]

Mother's heartbreak as search for missing son hits 250 days https://t.co/91F0BKGS1t

[Claire 💁🏻Waters @clairewaterspr]

#findingmichael "Mother of Somerset man who vanished in Sardinia 'has lost nearly everything'" https://t.co/jjKaLtoxZQ via @ITVX

[paige @nuclearunicorns]

Hi! Looking for #freelance pitches for @BusinessInsider of people who quit/left/lost a job and had it spark a major change for their life/home/etc.

Seems vague, but let me thread some examples:

[Claire 💁🏻Waters @clairewaterspr]

@hwallop @PressAwardsuk Congratulations Harry - well overdue I’d say!!

[ITV News West Country @itvwestcountry]

Michael Frison went missing in July while travelling in Sardinia. https://t.co/yxe9dVMP6v

[BBC News (UK) @BBCNews]

Mum of man missing in Sardinia 'living in limbo' https://t.co/9hdwWLK8yf

[BBC News (World) @BBCWorld]

Mum of man missing in Sardinia 'living in limbo' https://t.co/zCBndPC0Lw

[BBC Bristol @BBCBristol]

Michael Frison has been missing since July

https://t.co/E0rWgnGInO

[Naomi Channell @Naomi_TV]

A FOUR PART PODCAST SERIES OF REAL IS OUT NOW: https://t.co/cQwJ48yiM7

On the 13th of July 2024, 25-year-old Michael Frison from
Somerset went missing from a volunteer site in Sardinia, Italy. See picture for details:

[Travel Media Awards @travelmediawrds]

‘Paddling France’ by @annahrichards from @BradtGuides just paddled its way to Guide of the Year! Congrats, Anna — your guides are as satisfying as that first sip of café au lait! ☕️🇫🇷 #TravelMediaAwards

[Claire 💁🏻Waters @clairewaterspr]

@anniemaisocial The 3 Rs ~ Rest, Relax, Recoup ~ ‘you’ time is priceless 🧡