Clark Mackey

Marketer and #SEO, lifelong learner, friend. I like good content that ranks. Topics: #SEM, #marketing, AI, task automation, cycling, Asheville, excellence.

[Clark Mackey @clarkmackey]

#Asheville Since I posted about air quality a few years ago, here's an update using the same EPA data. Asheville had it's best air quality in 2020 thanks to the pandemic, but we still have cleaner air now than in the previous 2 decades.

[Clark Mackey @clarkmackey]

I'm quoted in this article from Eric Schwartzman: https://t.co/Uj8cM27fPk It's a good article about recent turmoil in web traffic, SEO, AI, and Google updates.

[Clark Mackey @clarkmackey]

I couldn't agree more. This assessment of Google Ads support doesn't go far enough though. As Google strips value from organic, businesses turn to ads. For some, those ads won't run and they are left with a smaller reach and little recourse. https://t.co/0MZ1QB9s6U

[Clark Mackey @clarkmackey]

@davewiner Here's an example from Asheville, NC from that tool. Nov 2016, wildfires in the area. March 2020+, pandemic. Jan 29, 2020 nearby 344 megawatt coal plant retires, replaced by natural gas plant.

[Clark Mackey @clarkmackey]

@davewiner You can see the outside air quality trends in a nifty map tool from the EPA. If you had indoor numbers, you'd be able to compare by dates. https://t.co/GI7uA1EPg3

[Marc Andreessen 🇺🇸 @pmarca]

Why AI Will Save The World
By Marc Andreessen

The era of Artificial Intelligence is here, and boy are people freaking out.

Fortunately, I am here to bring the good news: AI will not destroy the world, and in fact may save it.
🧵

[Clark Mackey @clarkmackey]

@MomentumMag Get a Buff brand neck/face cover and always have it with you. I prefer the original weight fabric over the thicker ones because of its versatility.

[Clark Mackey @clarkmackey]

This a great ad from Apple. Maybe their best ever. #apple #marketing #ads https://t.co/UQ13rxx0vF Tip of that to the agency who made this one!

[Dave Winer @davewiner]

I'm definitely starting to see breakage in Twitter.

Things that used to work that now are obviously broken.

[Ryan Jones @RyanJones]

a conversation I have weekly:

"our SEO traffic really took a dip."

"did you push and update with react?"

"Yeah how'd you know?"

[Andy Chadwick @digitalquokka]

When you're working with very large sites with millions of URLs, it can be easy to get stuck in the headlights; overwhelmed with where to look first. 😨

This is what I do (it's really simple)... A small🧵
1/6

[Clark Mackey @clarkmackey]

Great post re: What really makes a bike faster? https://t.co/RL2GnFFuqx

[Clark Mackey @clarkmackey]

In 2020, Strava measured 1.2 billion miles of bike riding in the U.S., a 56% increase in cycling mileage from 2019. Pandemic cycling boom, indeed! https://t.co/rjrbsNUamG #cycling #pandemic #bikeboom

[Clark Mackey @clarkmackey]

Strava releases a "year in sport" each year, reporting some total numbers from there users. It's interesting pandemic data. For cycling in the USA, in 2019, pre-pandemic, there were 769 million miles ridden by Strava users. In 2020...

[Clark Mackey @clarkmackey]

@MattBushMD https://t.co/LBOKxfE1nQ

[Joy Hawkins @JoyanneHawkins]

First time I've been able to spot them myself. I think they are rolling out more broadly.

[Wil Reynolds @wilreynolds]

Wonder how much visibility into search terms we lost? We went from 98% visibility down to 78%....overnight.

This is tens of thousands of queries we would have mined for inefficient spend that we now do not have access to.

Who pays for that? Advertisers.

[Clark Mackey @clarkmackey]

Ah yes, the power of advertising. Didn't know Amazon was doing tummy tucks. #cosmeticsurgery #marketingfail

[Clark Mackey @clarkmackey]

#Asheville NC has the best air quality it has had in 20 years.

[Clark Mackey @clarkmackey]

You can make your own chart about air quality here, thank to the EPA: https://t.co/GI7uA1ndRt