Clay Tharle

Sharing insights on DTC Advertising, Growing a Marketing Agency & Scaling Ecom Brands • Ready to grow? 🚀

[Clay Tharle @claytharle_]

@AlexHartsuff Really hard to showcase your knowledge and expertise without it. But It’s a massive time killer.

[Clay Tharle @claytharle_]

@DonsNuff @ScooterMcNeice Except he just explained it 100% correct what Essendon is doing wrong. 10 years out of the game and even he can see the problems.

[Clay Tharle @claytharle_]

@essendonfc I can’t believe how bad this teams skills are across the board. You would honestly hate to be a forward in this team.

You might as well pack caddy’s bags for him

[Clay Tharle @claytharle_]

@oliverwhudson control room

[Clay Tharle @claytharle_]

@zackpaid Cook

[zack @zackpaid]

i've been testing Higgsfield MCP + the NEW Claude Opus 4.8 to generate ALL our Meta ads creative inside 1 conversation...

and it has been ABSOLUTELY cooking

so i've decided to document the ENTIRE workflow...

covering the setup, market research, image gen, animation, copy, and 7-day test campaign structure to take a Meta ads creative batch from 0 to launch in a single afternoon as a service based business (agency, firm, brick and mortar, consultant, etc)

here's what's included inside the guide:

→ Higgsfield MCP setup in 5 minutes (https://t.co/xMyAvg7v9p integrations → paste mcp URL → authorize. 30+ image and video models inside one Claude chat)

→ phase 1, market research + angle development (master brief prompt that returns 7 ad angles ranked by differentiation, top 3 expanded into 3 hook variations each)

→ phase 2, image generation with ChatGPT Images 2.0 (3 variations per angle in under 90 seconds. model selection table covering ChatGPT Images 2.0, Soul 2.0, Nano Banana Pro)

→ phase 3, scroll-stop animation with Seedance 2.0 (static image to cinematic motion loop. first 0.5s stops the scroll. one client hit 5.1% CTR week one... their highest-performing creative ever)

→ phase 4, the 4-variation copy stack (loss aversion, authority + specificity, contrarian, identity. 12 ready-to-test ad combinations from one session)

→ phase 5, 7-day test campaign structure (budget allocation, day 3 signal thresholds, day 7 kill and scale criteria, the 3 highest-probability winners to launch first)

all backed by $10M+ generated through Meta ads funnels for service-based businesses (and a legal funding client that we expanded from 8-12 to 40+ creative variations per month using this method... even finding 3 winners that scaled him to $89k/mo within 90 days)

like + comment "COOK" and i'll send it over

(must be following + RT for priority access)

[Clay Tharle @claytharle_]

@AlboMP You’re a fucking shit stain on this country. Worst PM in the history of Australia by a country mile

[Pauline Hanson 🇦🇺 @PaulineHansonOz]

If this is all about housing for young people then why are all our other assets being included such as shares , commercial property , industrial property what’s that got to do with housing ?

[Clay Tharle @claytharle_]

@ecommilan Prompt

[Clay Tharle @claytharle_]

@ScooterMcNeice Crazy what can happen when you play someone in there position they were drafted as.

[Clay Tharle @claytharle_]

@oliverwhudson Personas

[Olly Hudson @oliverwhudson]

A few months ago, I sat across from Maxime, Meta's Creative Strategist for Disruptor brands.

The man who works with the top 1% of brands on the platform. The person who sees the data we all guess at.

I went in thinking I'd get validation. What I got was a moment that reframed everything.

He said: "It's less about thinking what piece of content I'm putting out there. It's who am I building this for, and which motivation or barrier am I trying to tackle."

That's it. That's the whole game.

The right ads for the right person built around the right psychological trigger.

The problem was that everything we'd built around that idea lived in fragments. A framework here. A podcast episode there. A case study buried in a client deck. Brands we worked with were getting pieces of the picture but never the full system.

So we built one place that holds all of it.

Everything on this board is what we're actively running right now across the 8 and 9-figure DTC brands we work with. The AI research stack we use to evidence personas. The brief architecture. The testing tiers. The optimisation rules we run in accounts every week.

It's informed by our own data, our Meta partnership research, and that conversation with Maxim.

If your CAC is rising but your creative volume is higher than ever, this is the system that fixes it.

Retweet and comment "personas" on this post and I'll send it over

[Clay Tharle @claytharle_]

@ScooterMcNeice It’s time the coaches and everyone stopped focusing on what tsatas can’t do and focus on what he can do!

And thats win the bloody ball!

He literally cannot do anymore in the VFL.

He simply has to play now

[Clay Tharle @claytharle_]

@ScooterMcNeice Dursma has to play wing over Clarke for me

[Clay Tharle @claytharle_]

@IstvanicMarin We’ve used this strategy for the last 8 years and still works great.

It’s crazy to me how many great performing ads people are willing to leave behind just because it had a few days of bad performance.

[Clay Tharle @claytharle_]

@oliverwhudson Partnership

[Clay Tharle @claytharle_]

@heygurisingh Free

[Clay Tharle @claytharle_]

@blvckledge Roadmap

[Clay Tharle @claytharle_]

@JoeJMarston FUNNEL

[Clay Tharle @claytharle_]

@mikefutia Vault