My grandma is better than you at lead gen & sales.
Let me explain.
I go to my grandma's house to drop something off.
We're talking and she pitches me an entry level offer - some freshly baked cake.
I'm respond "I'm okay, thanks."
However, this is just the start of her sequence.
5 minutes later, she follows up "Alex, I baked this cake just for you, just smell it." (personalized lead magnet)
So, I smell it. It smells delicious.
I fold and take a bite.
You think it's over?
Nope.
There's an instant upsell.
"Alex, let me make you some coffee."
Who am I not to take some coffee with my fresh cake.
I accept the coffee. Sold again.
And it goes on and on until we're sitting at the dinner table eating a whole feast.
Learn from your grandparents - they're the hidden masters of lead gen/sales.
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