Paved

Newsletter advertising, simplified. #Advertisers: scale newsletter ad campaigns #Publishers: fill sponsorship placements & get paid faster.

[Paved @PavedEmail]

Curious how Paved works before you sign up? We'll show you exactly how other #newsletter publishers are filling ad space and getting paid automatically.

We're opening up publisher demo slots now. Grab yours 👇
https://t.co/UcaQ6h1eMA

[Paved @PavedEmail]

The #1 mistake we see in newsletter advertising: trying 1 sponsorship, not seeing a home run right away, and moving on.

The marketers ones who make it a legitimate channel run 5-10 tests first.

Audience fit over audience size. One CTA. Native creative. Clear CPA target.

Full breakdown on how to do it right → https://t.co/z5RsMrLdrg

[Paved @PavedEmail]

Curious how to test newsletter advertising as a channel? Your free playbook is here: https://t.co/CaM5KlP3w6

[Paved @PavedEmail]

@rajatag Hi Rajat, please email us at [email protected] with the email you used to sign up and the name of your newsletter and we'll check this out for you. Thanks for your patience!

[Paved @PavedEmail]

Every newsletter sponsorship business goes through the same phases.

We put together a full growth path of 6 phases, from prelaunch to long-term sponsor relationships — with the exact resources for wherever you're starting from.

Worth a look if you're serious about turning your list into revenue: https://t.co/NRLU2jgXjH

[Paved @PavedEmail]

Introducing the Paved AI Connector: find newsletters, check availability, and book sponsorships from Claude.
The first ever MCP for newsletter advertising:

[Paved @PavedEmail]

@ZenithAiLab Can't wait for you to try it @ZenithAiLab!

[Paved @PavedEmail]

Newsletter advertising just got a whole lot smarter. Paved’s new AI Connector is live on Product Hunt.

It’s the first and only MCP for newsletter advertisers. Discover. Compare. Book. All through plain conversation with your AI assistant:

https://t.co/oKgqjAOKYH

[Paved @PavedEmail]

@ZenithAiLab Thanks @ZenithAiLab!

[Paved @PavedEmail]

With every ad, the balance between grabbing attention and being clickbait-y is genuinely hard to get right.

In our latest post on the Paved blog, we break it down with examples: headlines that pre-qualify the right customer, why a generic landing page can sabotage a perfect ad, and what separates a bold CTA from a vague one.

Worth a read if you run ads in newsletters or think about ad creative at all 👇
https://t.co/4vrVq7JxlB

[Paved @PavedEmail]

@KintuLabs

[Paved @PavedEmail]

Shoutout to @Assist_Weekly, Paved's newsletter pick of the month 🎉

With 200K+ women execs and a 4x/week cadence, they’ve built one of the most engaged audiences on the platform.

Readers keep coming back. Sponsors love the results.

It's easy to see why they're the #1 rated business newsletter on the platform.

See how The Assist delivers for advertisers: https://t.co/BrG3PNeqx3

[Paved @PavedEmail]

Newsletter readers can spot bots, and they're not impressed.

We tested @skimmwellplayed, @Emily_Sundberg , and @JokerMagHQ against GPT-4.5 copywriting. Our readers chose the humans.

Can you? 👇
https://t.co/N5Wd1MzhVw

[Paved @PavedEmail]

@rajatag Hi Rajat, we are! Here's more info about what's available to publishers, plus subscriber count minimums: https://t.co/n3ijm5K146

[Paved @PavedEmail]

Spring travel is heating up. People are planning, booking, and looking for ideas.

Want to reach them? Try travel newsletters.

Top audiences on Paved:
• Daily Passport (785K)
• Travelist (1.5M)
• Touropia (60K)
• Frommer’s (341K)

👉 Explore more here: https://t.co/VG8jqr2KPe

[Paved @PavedEmail]

Readers in 2026 aren't tuning out the news.

They're being more intentional about which news they let in.

That's why positive newsletters are growing fast. For advertisers and sponsors, their brand-safe reading environment is an added bonus.

16 publications worth knowing: https://t.co/ljkHUErp7E

[Paved @PavedEmail]

Five newsletters just joined Paved. The Athletic. TheStreet. AdWeek. VICE. Perfectly Imperfect.

Premium ad inventory. Opted-in audiences. Zero algorithm.

👉 https://t.co/w4b2CEl7G8

[Paved @PavedEmail]

500K+ readers follow @TheStreet Daily for markets, investing, and business news.

It’s our March Newsletter of the Month.

Brands like Amazon Prime advertise here to reach financially savvy readers.

Learn how you can, too:
https://t.co/bt0gG50Zkl

[Paved @PavedEmail]

One of the most common questions we hear: How do you test newsletter sponsorships as a new channel?

We asked three marketers who’ve spent a combined $10M+ on email ads to share how they approach it.

https://t.co/xiaza44xXG

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@jonathan_h @starter_story Congrats, @starter_story!!!