Christian Limon

CGO | @WishShopping, @Tubi, @KimKardashian Game | @NBA Champ

[Christian Limon @climon]

At Wish, we were by far the most efficient big spender on FB & Google (spending $100's-of-millions per year on each).

We achieved this BECAUSE we ignored all "best practices", personal taste, & silicon valley opinions.

Because, not in spite.

Thanks for sharing @lennysan

[Lenny Rachitsky @lennysan]

The most sophisticated growth team no one talks about: @WishShopping
1. The #1 shopping app in 40+ countries
2. Rumored to often be the #1 spender on FB and Google
3. 2 million items sold daily

I sat down with @climon to learn about the notoriously secretive company. Read on 👇

[Christian Limon @climon]

@Thomasbcn App specific?

Given “no free lunch”. The scale implies:
- Discovery spend: lottery wins or lift waterline
- Consumer harm wake

I'm digging if you're interested

--
Alt Pet Theory: slop is more downstream

[Root] 1st Gen with Feed-native norms.

[Christian Limon @climon]

@Thomasbcn @andrewxroas The eComm product the live.

The heard great things. Fingers-crossed 100%

[Christian Limon @climon]

@andrewxroas we have a mild green-light again, still looking for gold

i believe

[Christian Limon @climon]

@Thomasbcn @andrewxroas Applovin works for games – no doubt

[Christian Limon @climon]

@andrewxroas @johnappscaler @Tiktok does not, in fact

Google & Meta are all we have – if you would like rev

[Christian Limon @climon]

@andrewxroas That my friend is a question that would teach an insane amount.

low ego, commercial focus – by Mark Zuckerberg

Refined tastes all distain performance ads

A bull-dozer was surely used.

eminent domain: "sorry, it's for the greater good"

[Christian Limon @climon]

@SeijinJung I was the 2nd/3rd-ish early 2016

Ad-so-hard we denied it

[Christian Limon @climon]

@nikitabier and "Get out of the way"

[Christian Limon @climon]

@boringmarketer prompt the cluster in the sky

[Christian Limon @climon]

@DamiDefi that obsidian set up is a lamdo

wow

[Christian Limon @climon]

@bosqui @MilkRoadAI Great visual. Perfectly communicates nuances instead of generics

[Christian Limon @climon]

@bearlyai Consumer falsifies this still

Consumer needs explanation

[Christian Limon @climon]

@agustincto F yeah!!

[Christian Limon @climon]

I've was a 2030 CMO from 2014-2022.

- C-suite + Super IC
- AI automation marketing
- Extremely lean technical teams
- Record Ratio: Budgets-to-Headcount
- Grow companies, not headcount

[Christian Limon @climon]

As a C-level Super IC:

I can go to every meeting alone.

CMO/VP bring major backup. Even when I didn't ask them to bring an entourage

[Christian Limon @climon]

@annbordetsky @lennysan @ElenaVerna Super IC take 10-15 years of doing this.

The skill comes with connecting dots top and bottom.

To be honest, I have not found ppl are looking super skill. They still value big teams and popularity.

[Christian Limon @climon]

@tbpn @bchesky "Growth at All Cost" <- or don't hire me

[Christian Limon @climon]

@tbpn @bchesky CMOs are bad at the skill.
CEOs are bad hiring them.
Bad at finding them.
Asking around is worse.

What's the plan to win?

1 Win = massive scale revenue & users (next 5-10 years)

I don't care abt a name of part of thing.

[Christian Limon @climon]

@HarryStebbings what can't they automate their campaigns... bigger issue

[Christian Limon @climon]

@andrewchen what percent of the time are they talking about someone completely different?

different company even...

there is a number and it's disturbing