Wildly popular or “viral” brand posts aren’t subjected to multiple edits, pulled from a content plan or scheduled
“Viral” posts happen when a savvy social team is empowered to respond in real-time, in relevant ways to fleeting but remarkable social moments
Social media managers today will never know the struggle of crafting 140 character tweets when the length of links mattered, media tagging didn’t exist, and photos counted against the 140 limit.
#BREAKING: Gov. Baker has signed an executive order requiring all Mass. residents to wear face coverings when social distancing is not possible. The order begins next week and does not apply to children under two years old.
MORE: https://t.co/S1juNAE3Sb #boston25
You think Social Media isn’t important for hospitality during this time?
I just went to my favorite sports bar’s Instagram to see if they were delivering/ any info. They have posted since Feb. 3rd so I quickly moved on to order from a competitor.
@pilon_dylan was interviewed on @NEPRnet for #SocialDistancingFest! 🦠
Shouts to @faithrheault on the feature ❤️
We have another great night of music starting at 8pm! Don’t forget to tune in to the “Discussion” tab in our Facebook Event:
https://t.co/138hked3Ck
#Corona
This letter from @Delta CEO Ed Bastian is like a masterclass in crisis communication, executive communication, and customer experience.
https://t.co/JAaJ4ZD90c
Ed is the #1 CEO I'd love to work with.
Jeff Bezos famously quit his well-paying job as a senior vice-president at a hedge fund to start Amazon in his garage. It’s a prime example of an extraordinary career built by taking a dramatic risk https://t.co/3Z4ozEcKiV
The @AviationGin ad featuring Monica Ruiz, a.k.a. "Peloton Wife" was filmed for less than $100,000 on Friday Morning. It was live that night.
Branding 101: "If you’re going to do something like this, you have to jump on the zeitgeist-y moment as it happens."
— @VancityReynolds