In insurance people-led sales model trumps the digital one. At @BajajAllianzLIC primary sales drivers are banca & agency. IRDAs positive guidelines will propel sector growth helping India to go from 10th in terms of GWP in 2021 to 6th place in 2030. My interview to @EconomicTimes
.@adgully interviewed our very own Chief Marketing Officer, @cm2mile, in a fascinating chat that outlines business growth through the pandemic. Read on to learn more about new #consumer insights & how Bajaj Allianz Life is working to meet changing needs: https://t.co/bngeIGSMBJ.
Chandramohan Mehra @cm2mile , Chief Marketing Officer, @BajajAllianzLIC , shares insights on their new campaign ‘Superstar After Retirement’, and how every touchpoint of the purchase and communication funnel has a role in affecting the final purchase.
https://t.co/0rrxBq1orz
ICYMI: "Speed can kill your run, business, and career", & 9 more business & life lessons that Bajaj Allianz Life Insurance CMO Chandramohan Mehra picked up over 15 years of running in #marathons. 🏃♂️
Read on 👇
https://t.co/AtLq0UkyGP
@cm2mile ✍️ | @moneycontrolcom@Sports18
"Speed can kill your run, business, and career", & 9 more business & life lessons that Bajaj Allianz Life Insurance CMO Chandramohan Mehra picked up over 15 years of running in #marathons. 🏃♂️
Read on 👇
https://t.co/aY4JepE9Dv
@cm2mile ✍️ | @BrandStoryboard #Marketing#Running
"Speed can kill your run, business, and career", & 9 more business & life lessons that Bajaj Allianz Life Insurance CMO Chandramohan Mehra picked up over 15 years of running in #marathons. 🏃♂️
Read on 👇
https://t.co/AtLq0UkyGP
@cm2mile ✍️ | @moneycontrolcom@Sports18
Injuries and failures have taught @cm2mile, chief marketing officer of @BajajAllianzLIC, as much as putting his personal best time while running marathons, he writes about the work & life lessons he gathered as a marathon runner
@BrandStoryboard
https://t.co/vPFNk7Y515
#BELights with @BajajAllianzLIC's @cm2mile
"The UnBoxing by Bajaj Allianz Life is one of the most memorable festive campaigns created to express a point of view against child labour in firework factories,"
#Bajaj#marketing#festive#ad#brand
https://t.co/nkrC6bQ8Xd
It’s an honour to be associated with a great initiative by Bajaj Allianz General Insurance #Care4Hockey to support Hockey at grass root level. The company will provide coaching, equipment & nutrition support to the budding Hockey champs.
@BajajAllianz @tapansinghel
Interacted with @AshwiniVaishnaw, fellow IITan, Minster of Railways, Communications, Electronics & IT, Govt of India, my co-passenger on the flight to Mumbai.
We had an interesting conversation about upgrading of infrastructure, technology initiatives and projects.
(1/2)
#ETSharkAwards: Congratulations once again @BajajAllianzLIC on bagging Gold Award under the ‘Marketing Campaign during Covid 19’ category.
Here's our winner's message!
- Chandramohan Mehra, CMO Bajaj Allianz Life
Complete Winner List: https://t.co/JSjXlKS9WS
#marketing
This 20-year milestone reminds us how far we’ve come since we started our journey of transforming the way life insurance was experienced in the country. Here’s wishing @Allianz and @BajajAllianzLIC my best for achieving this fabulous milestone together and for many more to come!
Health insurance has been the highest searched policy during the pandemic, says @cm2mile. Watch him & @sonalikrishna discuss how the pandemic is challenging this segment on various fronts but is also representative of opportunity, at 10:30 pm on @brandequitylive
Awareness of insurance in India still has a long way to go, says @cm2mile. Watch him & @sonalikrishna decode the insurance literacy in India & how the #COVID19Pandemic has led to a sharp rise in awareness about life insurance, tonight at 10:30 pm on @brandequitylive
Risk-mitigation mindset of consumers is taking precedence over long-term products, says @cm2mile. Catch him and @sonalikrishna as they decode how the ongoing pandemic has caused a shift in consumer behavior towards the insurance sector, at 2:30 pm on @brandequitylive
Savings & investment products have been negatively impacted due to pandemic, says @cm2mile, CMO, @BajajAllianz. Watch him in conversation with @sonalikrishna as they discuss how the COVID-19 crisis has impacted the insurance penetration in India, at 2:30 pm on @brandequitylive