A guy will buy the iPhone 18 Pro Max this month.
He'll transfer his data from his old phone. He'll set a wallpaper. He'll arrange his apps. He'll open Instagram. And for the next 2 years, he'll use the most advanced smartphone ever built to scroll social media, send texts, take photos on auto mode, and check email the same 5 tasks he performed on the iPhone 13 Pro he's replacing.
He won't discover the variable aperture camera that gives him DSLR-level depth-of-field control for the first time in iPhone history. He won't configure the Action Button that replaces 3 daily app-hunting routines with a single press. He won't set the battery charge limit that adds 2 years to the battery's lifespan. He won't use Back Tap to launch shortcuts by tapping the back of the phone twice. He won't adjust the flashlight beam width from spotlight to floodlight. He won't activate the keyboard trackpad hidden inside the spacebar. He won't turn on StandBy mode that transforms the phone into a bedside smart display while charging.
His coworker a former Apple Store Genius who spent 4 years watching customers use 20% of their iPhones told him the iPhone 18 Pro Max ships with iOS 27 and approximately 400 features most owners never open.
"The phone doesn't need to be more powerful. You need to explore more than 20% of what's already there."
She showed him 11 hidden features that transform the iPhone 18 Pro Max from a $1,499 social media scroller into the device Apple actually built.
Here's the full playbook 🧵
INSTEAD OF WATCHING AN HOUR OF NETFLIX TONIGHT.
This 1 hour Stanford lecture by Joel Peterson will teach you more about negotiation and getting what you want than most people learn in years.
Bookmark it and give it an hour, no matter what.
INSTEAD OF WATCHING AN HOUR OF NETFLIX TONIGHT.
This 1 hour Stanford lecture by Joel Peterson will teach you more about negotiation and getting what you want than most people learn in years.
Bookmark it and give it an hour, no matter what.
🚨 BREAKING: Claude can now build your entire resume and LinkedIn profile like a $500/hour executive recruiter from Robert Half. For free.
Here are 12 prompts that get you interview calls within 7 days:
(Save this before it disappears)
Conor Neill on the 3 best ways to start a speech (most people get this wrong):
"I guarantee if you go to conferences, 19 out of 20 speakers will start in one of these ways: 'My name is Conor Neill. I'm from Tango, and this talk is about the latest trend in monitoring strategies.' But all of you are sitting with a piece of paper that already says who I am and what I'm going to talk about. By repeating what you already know, I'm giving a signal that it's time to get your BlackBerry out."
Conor explains the three best ways to start instead:
Third best: A question that matters to the audience.
"How do you phrase a problem that the audience faces in a question?"
Second best: A factoid that shocks.
"There are more people alive today than have ever died. Every two minutes, the energy reaching the earth from the sun is equivalent to the whole annual energy usage of humanity. Does that change how you think about energy?"
The best way: Start like you'd start a story to a child.
"How do we start a story to a child? 'Once upon a time.' And what happens when you say once upon a time? My daughter leans forward, gets ready to hear, engages. We were all trained as kids to know when a story's coming. We also know when a teacher is about to deliver a 40-minute boring lecture."
He explains the grown-up version:
"In business, you don't hear Jack Welch saying 'once upon a time.' Steve Jobs doesn't start his speeches with 'once upon a time.' So there's a grown-up way of saying it: 'In October, the last time I was in this room, there were 120 people here. I was having a conversation with one of the world's experts on public speaking and he said something to me that changed what I think about what's important in speaking.' Now I can pause for 30 seconds, and you want to know what he said."
Conor concludes:
"Stories are about people. They're not about objects. They're not about things. If you want to tell a good story about your company, don't talk about the software talk about the people who built the software. What they do. How they are. What's important to them. What they sacrifice."
In 2019, MIT professor Patrick Winston gave a legendary 1-hour lecture called “How to Speak.”
It has 18M+ views for a reason.
His frameworks:
• Your ideas are like your children
• The 5-minute rule for job talks
• Why jokes fail at the start
15 lessons on communication:
✅ Taken into consideration
= Your feedback has been taken into consideration, thank you.
✅ Received with thanks
= Received with thanks, I’ll look into it immediately.
✅ Acknowledged
= Your email has been acknowledged. We’ll proceed accordingly.
✅ Thank you for sharing
= Thank you for sharing the report, I’ll review it promptly.
✅ Got it
= Got it, I’ll make sure to follow up on that.
In 2018, Stanford professor Matt Abrahams gave a masterclass on why most people fail to communicate well.
He broke down:
- The structure every message needs
- Why audiences stop listening
- The psychology of attention
15 lessons that'll make your communication unforgettable: