Casey Clements

MIS student with minors in Data Analytics and Marketing at WVU
she/hers

[Casey Clements @cmclements131]

Want to find out more about me? Here's a link to my personal site. From my resume all the way to a page about my interests, this site has everything you could want to get an intro about me and my career goals. https://t.co/zeRYaPH4fF #mktg345

[Casey Clements @cmclements131]

@FaithKostow Great article that pairs well with our question for the week! The trend about the increase in influencer marketing was very interesting to me especially as someone who trusts them more than regular ads already. Makes me ask how much bigger is that trend going to get? #mktg475

[Casey Clements @cmclements131]

@deannacrumm12 @blairadowler I totally agree with all of your points! It'll be interesting to see what brands will have to come up with as social media becomes more and more ingrained as the norm into the entirety of people's lives. Brands are going to have to get more inventive than ever before #mktg475

[Casey Clements @cmclements131]

A very interesting article about how the type of pet your customer has could have an influence on how they buy! This may be something you'll have to keep in mind when it comes to how you advertise your product. #mktg475
https://t.co/knSrwlZYat

[Casey Clements @cmclements131]

@blairadowler With the growing trend of Big Data I think SM&M and trends are going to be more tailored to us individually to make experiences that are more personal and authentic Some people aren't going to like that because of privacy so it'll be interesting to see how that plays out #mktg475

[Casey Clements @cmclements131]

@deannacrumm12 @blairadowler I'm so glad someone else is seeing the Bing Dwen Dwen content! They're on my TikTok FYP a lot, mainly in official content from the Olympics and athletes being excited to see them. I totally agree with what you said about the lighthearted content they bring to the Games! #mktg475

[Casey Clements @cmclements131]

@KatieMc122 This was such an interesting read! There are so many new tools that might be rolling out that could really help a business grow, especially that Shop feature. One I'm interested in personally is the Feed options they are testing as a way to declutter my feed. #mktg475

[Casey Clements @cmclements131]

@blairadowler My post is Disney's Valentine's Day post on Instagram featuring cute art of Carl and Ellie. I liked this post because Up is a favorite movie of many and a perfect example of love for the holiday. Basically, it gave me the warm and fuzzies lol #mktg475
https://t.co/O8Wfd8pEDi

[Casey Clements @cmclements131]

With the rise of social media trends being used in marketing, we're also starting to see brands control the conversations around their efforts before letting them happen organically. That's what Bud Light did this past Sunday. #mktg475
https://t.co/QrxeJv1WOo

[Casey Clements @cmclements131]

@AtkinsLaurna @blairadowler I totally agree with your insight! I've only ever had Red Bubble marketed to me AFTER I've visited their site as small ads on the side of websites and it's products I've already looked at instead of ones I could be interested in I also agree with the showcase idea! #mktg475

[Casey Clements @cmclements131]

@mnm00271 This was an incredibly interesting article! I loved the breakdown of Duolingo's social media strategy I never knew there was that much thought behind it and the part about them only garnering success after their 39th post put into perspective how unpredictable SM can be! #mktg475

[Casey Clements @cmclements131]

A very interesting read! 9 marketing execs talk about how the pandemic has changed how they engage in marketing. The major themes: adaptability and resilience! #mktg475
https://t.co/EYvVWoUOvv

[Casey Clements @cmclements131]

@blairadowler Compared to the Caps, the Vegas Knights have a weaker strategy when it comes to the use of social media. #mktg475

[Casey Clements @cmclements131]

@FaithKostow But then you had the people in her comments or duets saying how stupid the trend was or personally attacking her looks or style because of the food she was making. But I do feel as if I'm seeing less of that so hopefully SM is turning the corner on hate. #mktg475

[Casey Clements @cmclements131]

@FaithKostow This article made me think how you often see the complete extremes of this mentality on SM. Especially in the Mariko trend, you had those people that loved the trend and took something positive from it. #mktg475

[Casey Clements @cmclements131]

@themasonharp This is a great article! I never knew there were so many tools to improve the Instagram experience for businesses. They look like they'd make communicating and sharing content with customers so much easier. There's also a few that I'd use even for my own instagram! #mktg475

[Casey Clements @cmclements131]

It was very interesting to hear what's coming up in mktg trends from an industry expert perspective! I love the idea of personalization, authenticity, and representation coming to the forefront and leaving trends like mass blast emails behind. #mktg475
https://t.co/1Azp7Qoo9X

[Casey Clements @cmclements131]

@blairadowler I definitely plan on using TikTok in my campaign. It would be a great way to show off the wonderful treats they make. Baking videos are pretty popular on the FYP and since my client is looking for people who need some treats, this could really resonate with them. #mktg475

[Casey Clements @cmclements131]

@IsabellaC0022 I'm honestly a little surprised at this news. I didn't think that the Discover section on Snapchat was that popular, but based on this news it sounds like it's doing very well! Just makes me think about how many parts of social media that I haven't explored yet. #mktg475

[Casey Clements @cmclements131]

@kamlivingitup @blairadowler I agree! I love how they are always joining in on new trends, especially trends most brands would never touch because of how ridiculous they are. They don't take themselves too seriously and just have fun on the internet which is why people love and connect with them. #mktg475

[Casey Clements @cmclements131]

As someone who wasn't really interested in this movie before, it was really cool to learn about all the different ways it was marketed and how it lead to such a success at the box office! #mktg475 https://t.co/OcnZdjXJms