Mason Harp

An authentic product of southern West Virginia.

[Mason Harp @themasonharp]

@Mkp0e @LaurelAynne I think technology is such an asset for marketers. It helps them find out what the audience wants and needs. The increase of social media has made marketers become smarter about technology to reach people. #WVU389 #ICMKTG

[Mason Harp @themasonharp]

@LaurelAynne As a future marketer, I feel most grateful for public relations. PR is able to help businesses gain loyalty from customers. In the next 5 years, I hope to be working in beverage marketing and I hope to contribute ideas to help my company go above competitors #WVU389 #ICMKTG

[Mason Harp @themasonharp]

@esexton01 @LaurelAynne I agree with you! The TOS is very hard to comprehend. The platforms should make press releases to help their audiences understand how to use their platform. #ICMKTG #WVU389

[Mason Harp @themasonharp]

@LaurelAynne I think social media sites do not have too much power considering they are owned by a company and not the government. I think celebrities are would be a good for social media channels because it helps create brand awareness. #ICMKTG #WVU389

[Mason Harp @themasonharp]

@SkySulli7 @CopywriterBob I think Patagonia is a brand who shows the world they care about the Earth. I really have enjoyed seeing how the company has drive to make sure the Earth is ready for the next generation #WVU389 #ICMKTG

[Mason Harp @themasonharp]

@LaurelAynne I think Firehouse Subs are a brand that stands for something very important. I think it is important for business to support first responders. I think Apple is a brand that has moved away from original meaning. Now they produce many tech items. #WVU389 #ICMKTG

[Mason Harp @themasonharp]

@Savannah7418164 @AlexKrallman I agree with you! Twitter is a very interactive platform for brands and customers to interact with each other. Brands often make their tweets engaging to build the brand. #WVU389 #ICMKTG

[Mason Harp @themasonharp]

@LaurelAynne I think Instagram Live Rooms would be what I would invest in. So many people in the younger generations enjoy the platform. Coca-Cola has used Instagram to spread awareness about their new product, Dreamworld. #WVU389 #ICMKTG

[Mason Harp @themasonharp]

@Mkp0e @LaurelAynne I think older customers will buy the buckets, just like they are currently buying the adult happy meals. I think Fanta is a great example of Halloween marketing. I have always enjoyed seeing the packaging for their Halloween drinks. #WVU389 #ICMKTG

[Mason Harp @themasonharp]

@LaurelAynne I think McDonald's is a brand that is able to bring items back. They just recently did this with the adult happy meal. One of the Halloween commercials I always liked as a kid were the M&M commercials and the Halloween packaging. #WVU389 #ICMKTG

[Mason Harp @themasonharp]

@Mkp0e @Capitaldemarca I think having appreciated for Hispanics year round is something very beneficial to the company. People want to be appreciated all year, not just for a month. By spreading awareness, it shows companies care. #WVU389 #ICMKTG

[Mason Harp @themasonharp]

@meganelliott_18 @LaurelAynne @nypl Customers want to feel appreciated. Business need to make sure to appreciate customer's culture. The post you used for an example was great because it helped show how Hispanics are included. #WVU389 #ICMKTG

[Mason Harp @themasonharp]

@LaurelAynne This post from Delta includes informationa about shows which are on Delta Flights which include a Hispanic Actress. This may help bring more of the Hispanic culture to the brand. #WVU389 #ICMKTG
https://t.co/Evrani7PIZ

[Delta @Delta]

Through her community outreach, actress and activist @EvaLongoria champions expanded opportunities for Latino voices in government, entrepreneurship and STEM.

During Latin and Hispanic Heritage Month, watch selections from Eva's curated collection on Delta Studio 🎥

[Mason Harp @themasonharp]

@LaurelAynne Brands can do this by doing marketing research to see the demographics and psychographics of Hispanic people throughout their target audience. They should also include Hispanics in their advertisements.

[Mason Harp @themasonharp]

@julia_dorne @AlexKrallman I agree with you! By having a human influencer, they can share testimonials about what the product they are promoting. It helps make the product more marketable #WVU389 #ICMKTG

[Mason Harp @themasonharp]

@LaurelAynne Human and virtual influencers are similar because the same goal of promotion is with both, however human influencers can connect with people easier. The one god thing about a virtual influencer is they can reach more people #WVU389

[Mason Harp @themasonharp]

@LaurelAynne I think marketers have access to seniors if they think about their strategy. Marketers need to find what is important to seniors and things they are able to relate to. One of the advantages to seniors is their brand loyalty. #WVU #MKTG389

[Mason Harp @themasonharp]

@Richard_A_Frye I think this is a great article. The point of having an influencer for a small business is great. I feel as if this helps marketing for small and local businesses to become larger and expand reach in a cheap way. #MKTG475

[Mason Harp @themasonharp]

@Sydney061101 I think that 3D visuals are the next step with marketing. These would bee great for furniture companies to give to customers to see if a 3D virtual furniture would fit in their house before they buy it. The possibilities are endless with this tool. #mktg475

[Mason Harp @themasonharp]

@Sydney061101 @blairadowler I think that TikTok will be the biggest way to market items for years to come. People of all ages are on TikTok. The company has to find the right algorithm to make sure it is reaching the target audience. #MKTG475