Richard Frye

[Richard Frye @Richard_A_Frye]

Jumping off our question for this week, I was interested in what others thought was next. I like the first part of this article mentioning that marketing will be easier to monetize. This will be especially important for small businesses. #MKTG475 https://t.co/t0w96YadIy

[Richard Frye @Richard_A_Frye]

@eting58 @blairadowler @tiktok_us It’s hard to say what platforms will be developed in the future, especially when it’s hard to imagine something that is going to be more successful than TikTok but I’m sure there will be! #MKTG475

[Richard Frye @Richard_A_Frye]

@IsabellaC0022 @blairadowler I totally agree. TikTok is a great example of a social media platform that expanded quickly and became very influential. It has allowed companies to reach customers worldwide in a quick video. #MKTG475

[Richard Frye @Richard_A_Frye]

@blairadowler I believe that social media marketing will only continue to grow. New sites are always emerging and people are wanting to be more and more connected to the products and services they buy. Interacting with customers via social media will always be a great way to market. #MKTG475

[Richard Frye @Richard_A_Frye]

I think that Taco Bell has always had great social media marketing. From their movie preview ads for their fries, to the brightly colored ads with the memorable bell, they definitely know how to capture the attention of their audience. #MKTG475 https://t.co/3ZQTYuiUN4

[Richard Frye @Richard_A_Frye]

@cmclements131 @blairadowler I love this example of organic social media content. Almost everyone loves at least a few Disney movies and using their characters to make meaningful posts is a great way to keep the characters alive. #MKTG475

[Richard Frye @Richard_A_Frye]

@taylorfuchs7 @blairadowler I think this is a great for of organic social media content. Especially coming from an athletics company, it’s nice to be reminded that everyone needs to slow down sometimes. #MKTG475

[Richard Frye @Richard_A_Frye]

@blairadowler For me, AirBNB does this on a regular basis. They share images of properties they have listed for rentals and they always look stunning and makes you want to travel. When I see their posts I’ll generally like them and sometimes share with friends. #MKTG475

[Richard Frye @Richard_A_Frye]

One industry that I would say is relatively stale on social media is the auto industry. Basic images of new models and brief marketing messages are overdone. This article explains why social media marketing is important for the auto industry. #MKTG475 https://t.co/LP100DBUtn

[Richard Frye @Richard_A_Frye]

@IllysaSergeon_ It’s absolutely important that companies use social media to their advantage to reach their customers. People want to be able to interact with the companies they are purchasing services and products for. #MKTG475

[Richard Frye @Richard_A_Frye]

@FaithKostow I definitely agree that social media, especially TikTok has been great at showing how important self-care is. I think it is still important to know that self-care comes in many forms and doesn’t have to always be the perfect aesthetic of someone else as well. #MKTG475

[Richard Frye @Richard_A_Frye]

@blairadowler I actually have an answer that stems from a discussion in another class. I think that the Beats brand within Apple misses the mark greatly. They previously had great marketing, on and off social media, but this has not been kept up since Apple acquired the brand. #MKTG475

[Richard Frye @Richard_A_Frye]

With so many social media sites to choose from and many ways to reach your audience, companies need to be sure they are using social media to effectively market their company and products. #MKTG475 https://t.co/mS54szuUS3

[Richard Frye @Richard_A_Frye]

@blairadowler My client serves a wide range of customers so their marketing needs to be diverse. TikTok can capture new clients and is a great way to demonstrate the value they can provide, while having informative info in a Facebook and Insta post will help keep clients engaged. #MKTG475

[Richard Frye @Richard_A_Frye]

@deannacrumm12 @blairadowler Stackable content is a great idea. I know that I am always drawn in by something I can consume quickly as I am not likely to spend much time on one post, especially if it’s an advertisement. #MKTG475

[Richard Frye @Richard_A_Frye]

@themasonharp @blairadowler TikTok is most definitely one of the best ways to reach a younger demographic. As new social media sites arise, ensuring you are up to date with the new trends will be vital, unless your company will follow its clients as they grow and mature out of TikTok as well. #MKTG475

[Richard Frye @Richard_A_Frye]

Though this article is older, it still does a great job of outlining the benefits of influencer marketing. Since the article was published, influencer marketing has grown exponentially with the rise of new social media platforms such as TikTok. #MKTG475 https://t.co/uMDlDASrwN

[Richard Frye @Richard_A_Frye]

@KatieMc122 @blairadowler Starbucks definitely has a great marketing strategy. They will sometimes reach out to their customers via social media to have a contest for who will be chosen to design the next cup which generates a lot of buzz and gets people involved. #MKTG475

[Richard Frye @Richard_A_Frye]

@IllysaSergeon_ @blairadowler Great post. I love Spotify and they have definitely built quite a following to compete with other streaming apps like Pandora and Apple Music especially. I have had Spotify for a long time and would not be surprised if the yearly rewind alone has gained new customers. #MKTG475

[Richard Frye @Richard_A_Frye]

@blairadowler I think that the Kardashians as a whole have a great brand that works. They have used social media to their benefit and have gained a massive following by showing every part of their lives. They live a life many wish to. They utilize Insta more than any other platform. #MKTG475