Liz Sexton

WVU 2022

[Liz Sexton @esexton01]

@Mkp0e @LaurelAynne Technology definitely has impacted the field of marketing! With advances in virtual reality, I am sure that marketing will continue to evolve. It is really special that marketing, as a field, gets to interact with technology so closely. #WVU389 #ICMKTG

[Liz Sexton @esexton01]

@LaurelAynne I am grateful that marketing can highlight problems and increase exposure to certain topics or products. There are some cool impacts that come from the influence of marketers. I hope to be creating positive content for others to enjoy in the future😊#WVU389 #ICMKTG

[Liz Sexton @esexton01]

@LaurelAynne I think TOS read like legal jargon. I think the problem would be best resolved by making the rules clear so that everyone can better understand how the platform operates. I think that celebrities will bear the results of buying platforms based on performance. #ICMKTG #WVU389

[Liz Sexton @esexton01]

@isabellachatch @LaurelAynne I agree that TOS are a good way to make sure that the platform has a healthy balance for all users. I think that if the platforms have no rules it would be challenging. I just wish that the rules were more clear so that there would be less confusion. #ICMKTG #WVU389

[Liz Sexton @esexton01]

@HoStackHammer @CopywriterBob @TomsofMaine @LaurelAynne I agree that this company lets their values influence their product offering. They are particular about the ingredients included, which is important to their consumer groups.🌎#WVU389 #ICMKTG

[Liz Sexton @esexton01]

@LaurelAynne @patagonia has been successful in standing for something. They have continued to focus on environmental issues for many years. @VictoriasSecret has changed their brand meaning to fit the body positivity movement. Their strategies have changed as a result. #WVU389 #ICMKTG

[Liz Sexton @esexton01]

@Savannah7418164 @AlexKrallman Four out of the top five platforms featured utilize live interactions. I think this is a hint at the future of marketing. I know influencers use lives to help seem authentic to their followers. I think this trend will continue @LaurelAynne #WVU389 #ICMTKG

[Liz Sexton @esexton01]

@LaurelAynne It is no secret that short term video is one of the hottest areas right now. YouTube shorts has the potential to be big, but many use it to recycle their TikTok videos leaving users unsatisfied. Differentiation from TikTok will be key to its future success #WVU389 #ICMKTG

[Liz Sexton @esexton01]

@ospreyncw @LaurelAynne I think this idea is absolutely hilarious! These companies have been competitors for many years. I love that they are willing to use the rivalry to their advantage. I think that the competition has kept them relevant and interesting over the years. #WVU389 #ICMKTG

[Liz Sexton @esexton01]

@LaurelAynne McDonald's has a cool idea, and I think the element of surprise in the Boo Buckets could really succeed on the app. A successful Halloween campaign was the Monster Mash campaign from General Mills. Fun cereal types were added with unique remake of the song. #WVU389 #ICMKTG

[Liz Sexton @esexton01]

@SkySulli7 @LaurelAynne Inclusion of diverse people groups is so important to a company's overall message and branding. I think the brand could even do better by showing Hispanic heritage in dolls that center around career or everyday life, not just holidays with costumes. #ICMKTG #WVU389

[Liz Sexton @esexton01]

@LaurelAynne Brands can more effectively use focus groups to better understand how to effectively target these important people. Several influencers are highlighting children's books with Hispanic characters. This is a great way to celebrate #HispanicHeritageMonth #ICMKTG #WVU389

[Liz Sexton @esexton01]

@SkySulli7 @LaurelAynne Influencers are becoming a more integrated into our culture. One of the influencers I am following is trying to make VR content at their content house so you can live your day with them. These kinds of interactions would be harder for virtual influencers to do. #WVU389 #ICMKTG

[Liz Sexton @esexton01]

@LaurelAynne Virtual and Human influencers are similar in that they are both trying to create trendy content. A possible benefit of using virtual influencers is that they are more predictable, but their content may appear less genuine to social media users.#WVU389 #ICMKTG

[Liz Sexton @esexton01]

@kettler_bryce @LaurelAynne Seniors definitely have more time throughout the day to investigate areas of interest. I think that they can easily become experts in a particular area based on their social media use and previous experiences. #WVU389 #ICMKTG

[Liz Sexton @esexton01]

@LaurelAynne I think that marketers have access to seniors on digital platforms. Product advertisements geared towards seniors can be effective. My grandma follows an influencer who cooks older recipes. She enjoyed her videos so much she decided to purchase her cookbook!🍽️ #WVU389 #ICMKTG

[Liz Sexton @esexton01]

@LaurelAynne I just saw an article about a marketing campaign from @pepsi. They are giving away a TV that can hold 16 cans of soda. This is such an crazy combination of marketing and technology! #GametimeFridgeTV #DigitalMarketing #MKTG389

[Liz Sexton @esexton01]

@KatieMc122 These are great ideas. Many of them can be used to help capture those customers who wish to shop local. Finding a target audience is essential to success. Many small businesses could take advantage of these opportunities to help them thrive. #mktg475

[Liz Sexton @esexton01]

@Richard_A_Frye Helping small businesses is so important. I agree that this article will help them thrive in today's economy. Thanks for sharing! #mktg475

[Liz Sexton @esexton01]

https://t.co/OnGvK9raAz
TikTok published some recent trends regarding its social media platform. These insights are especially important to the marketing community who uses them to gain customers. Understanding trends can help businesses reach new heights. 👏💡💛#mktg475