20 YEARS AGO TODAY
Dirk Nowitzki did this to Duncan & the Spurs in GM7
50 Minutes
37 Points
11/20 Shooting
0/1 Threes
15 Rebounds
0 Turnovers
📼@ThrowbackHoops
Licensing is not a marketing expense. It's a distribution channel. When you're the official licensed partner, you're not just buying logo rights—you're accessing an audience that already trusts the brand. That trust is worth more than most ad budgets.
Royalty report: every quarter (sometimes monthly) you tell the licensor exactly how much you sold of their IP and pay their cut. Usually 12-15% of net sales. Miss the deadline? Fees. File wrong? Audit. Underreport? Lose the license. Compliance keeps it alive.
Women's sports licensing is a $4B market in the US, growing 4x faster than men's. Projected $2.5B+ for rights holders by 2030. If you haven't thought about women's sports licensing yet—you're not early. But you're not late. Move now.
Collegiate licensing is a $2.7B market in the US alone. The CLC controls most of it. Understanding how that single organization shapes the entire market is table stakes if you want to play in collegiate.
Amen! I’m grateful everyday for the Book of Mormon, which he translated, because it has helped me draw closer to our Savior Jesus Christ.
“And we talk of Christ, we rejoice in Christ, we preach of Christ, we prophesy of Christ, and we write according to our prophecies, that our children may know to what source they may look for a remission of their sins.” 2 Nephi 25:26
I barely graduated college. Took me 7 years.
But even I can read this number: sports licensing is a $42 billion market growing 6% a year.
61% of it is North America. Apparel alone is 44%.
My dad built Callahan Auto on brake pads. The smart brands are building on licenses.