we're building @itsbutterapp because we think friendship deserves its own medium.
not more content.
more ways to create, play, and make memories with your favorite people.
welcome to Deep Social. 🧈
join our waitlist: https://t.co/XxF7eeV6uK
Today, we're introducing Butter.
For 20 years, social media has been built for audiences. A feed. Followers. Boxes with a like button.
But friendship was never supposed to be followed. It was supposed to be experienced.
Butter is the first social software platform, where you don't just react, you interact. It’s a place where friends create mini-apps to match every flavor of friendship.
Whip up a time capsule with your college group. Make a leaderboard for the worst decision of the month. Spin up a bracket to settle the best taco spot once and for all.
All of your minis connect into one space for your crew, slowly building a shared world that could only be yours.
Because friendship deserves a place to live. A real home.
Welcome to Butter
Join the waitlist: https://t.co/x3q3Y8rgeV ❤️
I get the rare privilege of saying that I redesigned IG from the ground up ✨for MR/VR✨ announced live today at Connect!
Available on Quest 2, 3, and 3s devices in October ❤️
When Apple first introduced retina (2×) displays, there was a spirited debate amongst iPhone app UI designers at the time about whether we should be designing at 1× or 2× resolution.
Most UI designers back then were still using Photoshop and still creating raster source files, so this was a big decision: should we take advantage of the new retina screen by stuffing in more details?
As retina screens became more commonplace, and UI designers began using newer vector tools like Sketch and Figma, the industry settled on 1× and we all collectively agreed that we weren’t going to use that extra detail, we were just going to let iOS scale our UI (but sharpen our text!) and not fuss about it any longer.
But now everybody’s iPhone is 3× and the only apps that “fill” those extra pixels are games, essentially. App designers still design at 1× and 1pt strokes in Figma get expanded out to 3 pixels thick on our user’s screens and we’ve all just stopped caring, right?
Well I started to care again, and I just want to say to other UI designers out there that you CAN experiment with UI elements with ⅓ pt inner strokes (hairline 1px at 3× retina) and 2⅔ pt blurs (8px) if you think it elevates the aesthetic.
Lame industry standards that hold back craft should always be questioned
“Simplicity is not merely a layer that can be grafted onto a business. It isn’t available in a prepackaged version. It doesn’t work with an on/off switch. Yet it’s there for anyone to take advantage of, if only they have the determination and knowledge.”