cmurche

Graduate student tweeting for class | Instagram: curriie

[cmurche @cmurche]

When it comes to your career, turn yourself into the product. Find a way to break through the clutter. #NewhouseSpeaks

[cmurche @cmurche]

When you're creating a campaign, ask yourself: "What's the brave thing to do?" #NewhouseSpeaks

[cmurche @cmurche]

"If you want to create great work, surround yourself with great work." If you want to be a trailblazer in PR, learning shouldn't stop when you graduate. #NewhouseSpeaks

[cmurche @cmurche]

What if, instead of creating a campaign based on a product, you created a product based on a campaign? Innovation in PR means changing perspective. #NewhouseSpeaks

[cmurche @cmurche]

"Public relations is about making something that people will care about." Can't wait to hear @aritchbrand at @NewhouseSU tonight! #NewhouseSpeaks

[cmurche @cmurche]

"Integrated programs are a must these days. When we build these programs, we can't invest everything into a single place." The customer experience needs to transcend digital platforms. Advertising, marketing and PR have converged in the digital age. #PRogressSU

[cmurche @cmurche]

The digitally native folks expect advertising more advanced than a simple "buy our product." Millennials want to know a company cares. #PRogressSU

[cmurche @cmurche]

"The expectation for companies is that they be constantly reachable on social media. The interaction should be just as immediate as a face to face interaction." The playing field has been leveled for businesses - consumers can interact as equals. #PRogressSU

[cmurche @cmurche]

"When we [millennials] demand companies to do something different, we expect them to take us up on that offer and actually make those changes." The digital age has changed the business to consumer communication model. #PRogressSU

[cmurche @cmurche]

How have millennials changed PR? The budget has gone from mostly print to digital. Companies need to reach the younger generation where they already are - online. #PRogressSU

[cmurche @cmurche]

"If you want to be happy in your job, work for something you're passionate about. Don't sacrifice your values and virtues for a paycheck." -@jimolson #SocCommDays

[cmurche @cmurche]

Awesome speech tonight on the importance of digital storytelling and human connection. Thank you @W2OGroup and @jimolson for a great evening! #SocCommDays

[cmurche @cmurche]

Relationships are the root of PR. If your stories are only about selling your product, you've missed an integral part of connecting and engaging with your audience. #SocCommDays

[cmurche @cmurche]

"The best kind of connection is the human kind. As connected as we are digitally, we're the most disconnected we've ever been socially and politically. Even at the dinner table, we're somewhere else." -@jimolson #SocCommDays

[cmurche @cmurche]

"Find the story in your storm.... You can find the best stories when you're facing extreme challenges." -@jimolson #SocCommDays

[cmurche @cmurche]

"If content is king, then storytelling is the master of the universe." @jimolson #SocCommDays

[cmurche @cmurche]

"When it comes to storytelling, start with the why, not the where." - @jimolson #SocCommDays

[cmurche @cmurche]

"As exciting as the projects we work on are, it's not why we're here. We're here to make a positive impact on the people we serve." - @jimolson #SocCommDays

[cmurche @cmurche]

Want to learn some quick ways to improve your SEO? Check out my blog post! https://t.co/BfHkmfeStl via @wordpressdotcom #LRNSMPR #PRL614