How it started (2018):
- Bought a laser
- Developed instant quoting system
- Hired 3 people
- We can cut metal with lasers!
- We can ship it to your door!
How it went for 7 years (from what I can remember):
- Bought another laser
- Hired 9 more people
- Added 23k lines of code to our app
- Ran out of space in the FedEx truck for the first time
- Added CNC bending
- Added loads of materials: 6061, 7075, 316 stainless…
- Added PEM hardware insertion
- Hired 15 more people
- Added ceramic tumbling
- We’re on BattleBots!
- New tool: Parts Builder
- Bought another laser
- Reduced lead time 18%
- Some of our parts raced in the Baja 1000
- Powder coating in black, gray, white, blue, green, red…
- New facility! Paris Kentucky
- Added 55k lines of code to our app
- Bought another laser
- Shipped our 1,000,000th part
- Removed 9 racoons from Paris Kentucky ceiling
- Ice storm shut down Paris facility
- Hired 77 more people
- Bought another laser
- First package shipped to Canada!
- Broke a fire sprinkler and had a little flood
- Added CNC router cutting for wood and plastics
- Made a jet-powered sheet metal car
- Added water jet cutting for composites
- Added tapping service
- Bought another laser
- Launched $1M STEM Sponsorship Program
- New service: Zinc plating
- Sponsored our 50th FSAE team
- Added 74k lines of code to our app
- New Facility! Reno building 2
- Reduced lead time another 21%
- Bought another laser
- New service: Design Services
- Wind blew out our main rollup door
- Bought another laser
- Now offering NET 30/60 payment terms
- Sent some parts to space!
- Added countersinking service
- Bought another laser
- Added dimple forming service
- Ran out of space in the FedEx semi for the first time
- Hired 84 more people
- Added 106k lines of code to our app
- Added anodizing in black, clear, red, gold, blue
- Added overnight shipping
- Added more materials: copper, brass, titanium, birch
- New Facility! Arlington Texas
- Bought another laser
- Shipped our 30,000,000th part
- Added expedited production with overnight shipping
- Reduced lead time another 10%
- Bought another laser
- New Facility! Reno building 3, campus 1
- Launched “Just Gonna Send It” podcast
- New tool: Autodesk Fusion plugin
- Bought another laser
- Lost a laser to a fire
- Bought another laser
- New service: Marketplace
- Added more materials: UHMW, HDPE, carbon fiber
- Added 166k lines of code to our app
- Started Commercial Projects Team
- Became the largest distributor of Sour Punch Straws in Nevada
- Bought another laser
- Sent some more parts to space
- Partnered with 200+ Creators
- Launched SendCutSend Community College
- Hired 185 more people
- Added 258k lines of code to our app
- Bought another laser
- Added more materials: buna-N, garlock, 3M VHB
- New service: CNC machining
- Bought another laser
- Reduced lead time again
- Shipped thousands of tons of materials across the US and Canada
- Served over 300,000 customers
- Created 375+ American Manufacturing jobs
Where it’s going:
- [REDACTED]
- [REDACTED]
- Hiring 200+ more amazing people
- [REDACTED]
- Lower prices
- Faster delivery
- More capabilities
- More services
Twitch is making the rounds again for incompetent decision making and If you've ever wondered "why isn't Twitch fixing this!?" this thread is for you. Let's clear up some misconceptions and have an honest conversation about where the company is at.
The biggest reason you see Twitch in this state is simply that the company is a ghost of its former self. Twitch is run as a demo product for IVS - the Twitch architecture they sell to companies like Kick that want to build their own streaming service.
In 2022 when most of you knew Twitch at its height, it had roughly 2500 employees. When it became apparent that the site was not sustainable, they had a 400 person layoff (March 2023) then another 400 in late 2023, then ANOTHER 500 in January 2024.
Today Twitch is a shadow of what it was and is generously valued at about $46 billion. But Amazon is a 2.27 TRILLION dollar company. That means that best case, and $46b really is best case, Twitch is about 2% of Amazon's total portfolio. This was from a Needham analyst and I think the real number is much less, but let's assume that's true.
Twitch is only mentioned a handful of times in earnings calls and financial disclosures, and never on its own. In 10 years Twitch has come up in Amazon public reports 4 times. 3 were in the Q1 earnings call in 2021, and the Q1 earnings call in 2024. They both were one sentence, and referred to Twitch as part of Amazon's advertising package. The 4th mention was a Q1 2025 Earnings Call, and was an Amazon executive mentioning Twitch as part of a "non-profitable sector." It has never had its own financial specifics listed publicly in a 10-K, meaning it's not material enough for Amazon to give it separate reporting.
In late 2024 Dan Clancy (current CEO of Twitch) said Twitch is "not profitable at this point" and that revenue was at a five-year low. This is 9 years into the companies lifecycle.
When I got into brand advertising I started with Twitch and thought I was running hot because I was doing $20,000-$50,000 influencer activations for gaming sponsorships for streamers on the platform.
Then I expanded my agencies client base, 10x'd those deal values, and realized absolutely no one cares about Twitch. It's simply too weird, too parasocial, too extreme because of dominant political streamers and drama farmers for most advertisers to look at. If you are a non-gaming brand it is a joke to advertise on Twitch, and it's because of Twitch's direct choices to platform the types of streamers it does that this is so.
And these days warring streamer communities will literally crawl email addresses of VPs of Marketing and warn them about advertising there. This happened to more than one of my clients when we focused budget there. It's unhinged and all just too much trouble to bother.
Even in the world of livestreaming Twitch has lost out to Youtube and Tiktok Live. So it's not even a primary choice for advertisers who want that inventory. Youtube Live is 50% of the market, with 13.26 billion watched hours. Tiktok Live comes next at 9.23 billion, or 14.9% of the market. Twitch is half of that at 4.35 billion, representing only 6.3% of the market. For perspective, 8 years ago Twitch was over 75% of the market. That's how far it's fallen.
So if you wonder why Twitch appears so incompetent and the laughing stock of Twitter, it's just not a relevant platform. Most of the truly great minds that worked there have left and the few that remain are marginalized and mired in corporate nonsense where any idea gets sunk into endless bureaucracy and never implemented. Most of the people left are enjoying the free meals at Twitch HQ and 6 figure salaries in San Francisco, and hoping AI doesn't clean them out of a job.
Amazon doesn't need or care to fix it. It gives them advertising exposure to gaming and 16-36 year old male demos and is a great sales pitch for IVS web services. They do not care about the content or the creators. Amazon is a consumer-goods brand, not an ad network like Google is. That is why you see Youtube as such a priority for Google - because it's ad network is integral to its success. That is also why Youtube generates tons of profit, because of all of Google's business model can feed into it. But Amazon has a much weaker ad network, and it's directed towards selling its products on Amazon. It was never, and will never be, a content brand. They just don't care about that.
If this post feels like I'm dooming on Twitch, I'm not. I actually think Twitch is pretty AI-resistant and a great platform to create on if you have a solid top-level discovery funnel that doesn't depend on it. You should never ever expect new viewers from Twitch. I also think it is not so great a loss leader for Amazon that it won't die and instead just remain a rudderless ship, with features gradually being stripped so it doesn't bleed Amazon's pockets too much. That could change in a long-term recession, but it's unlikely.
I still love the platform and watch it everyday - mostly the OG gaming creators like Lirik and CohhCarnage who I think are the lifeblood of it.
I just wish it was honest with itself and did what it does best, be a community-driven gaming platform. It's sad to see it lose its way. I don't see that improving without an extreme visionary CEO taking it on and convincing Amazon it needs serious change.
I miss what Twitch was, and I'm still adamant that banning all political content is the first step to getting it back there. I'm grateful though that there's still a lot of authentic creators and I hope they still make careers on the platform, albeit they are wise enough to diversify.
But if you've ever wondered why nothing seems to change and they make mistake after mistake, this is why. It's sometimes funny to witness how hilariously bad they mess stuff up but it's unfortunate in that it negatively impacts a lot of lives, both creators and users. I hope it changes, but I wouldn't hold your breath.
@ChilledChaos When I lived with roommates the forks were never available. So I bought a big pack of chopsticks since they never used them. Great decision, also cooking with them is also convenient!