Coherent Path

Acquired by @movableink in February 2022.

[Coherent Path @coherentpath]

Coherent Path has been acquired by @MovableInk. As Coherent Path continues on our new journey, follow @MovableInk for all future updates, milestones, and achievements.
Learn more here: https://t.co/K8wfUjyrXC

[ReadMagazine @Read_Magazine21]

@movableink To Acquire @coherentpath.
@vivsharma

https://t.co/AGnnOiZJja

#Acquire #CoherentPath #Martech #Movable #NewYork #news #ReadMagazine

[Movable Ink @movableink]

.@MovableInk is acquiring @CoherentPath! Our clients will soon have access to customer-centric AI capabilities that allow marketers to individualize product discovery, increase lifetime value, and drive loyalty.
https://t.co/EKNIDUHRs2

[CommerceNext @CommerceNext]

When it comes to email marketing strategies, it's important to know what to say and how often—knowing what to say to your customers means you can communicate less often + have the most relevant conversations—@coherentpath

[BobPhibbs,RetailDoc @TheRetailDoctor]

Thanks for having me on the @coherentpath Podcast talking about the importance of being good at the fundamentals in retail, the power of predictive analytics, brand storytelling, engaging disengaged customers, and more.

https://t.co/24bQ6XE8cl

[Coherent Path @coherentpath]

Where do marketers go wrong with content?

According to Mark Demeny, there are two sides to the issue: strategy and execution.

Check out the newest #podcast episode here: https://t.co/3OmfAvnY5x

#emailmarketing #emailgeeks #coherentpath #contentmarketing

[Coherent Path @coherentpath]

In 2020, Coherent Path’s customers sent 7.3 billion personalized emails to customers.

From all those emails, we learned a lot.

Check out some of our insights in the new Email Marketing Insights Report: https://t.co/t1uo7GWnQV

#emailmarketing #coherentpath #personalization

[Coherent Path @coherentpath]

Joseph Caravaglia recently came on the #podcast to share some thoughts on #personalization.
Some topics discussed include:
- Tips for newcomers
- Personalization and promotions
- Machine learning’s role in personalization

https://t.co/EhQ598DooY

#emailmarketing #coherentpath

[Coherent Path @coherentpath]

“You don’t want to discount too much - it’s about finding the balance for your customer and your brand.”

In the newest podcast, James Glover and Joseph Caravaglia discuss promotions, personalization, and what some brands get wrong.

Listen: https://t.co/6ic3mbsxT0

[Coherent Path @coherentpath]

Niche audiences have value too.
In the newest #podcast, James Glover and Joseph Caravaglia discuss how delivering an experience without #personalization can leave some of your most valuable audiences in the dust.
Listen here: https://t.co/uGztzHF6Hq
#emailmarketing #coherentpath

[Akshay Sharma @akshay_dvlpr]

#EmailMarketers, want to achieve higher engagement? Send the most relevant message to each customer based on their behavior, not a static label with these tips from James Glover of @CoherentPath via @oraclemarketing. https://t.co/7h8rGEs8Oq

[Coherent Path @coherentpath]

Brian Rants (@brianrants) of @cordialinc came on the #podcast last week to share some thoughts on #data and #content.
He gave his take on:
- Relationship marketing
- Value in personalization
- Customer data

Listen: https://t.co/jx2MFTPyvz
#emailmarketing #coherentpath

[Coherent Path @coherentpath]

“The more personalized you get, the more value you should be offering. When those two get disconnected and people are receiving things that do not offer value, it feels intrusive.” - @brianrants @cordialinc
For more: https://t.co/jx2MFTPyvz

#emailmarketing #coherentpath #podcast

[Coherent Path @coherentpath]

In the same way that dieticians need to know their clients to suggest the best options, marketers need to know customers to make valuable suggestions for each person.
Check out the #podcast with @brianrants from @cordialinc: https://t.co/YikP60BCdO
#emailmarketing #coherentpath

[Coherent Path @coherentpath]

Doug Stephens (@RetailProphet) came on the #podcast last week to share his views on the future of #retail.
He gave his take on:
- Self-disruption in retail
- @amazon's future
- Predictive #personalization

#emailmarketing #coherentpath

Listen here: https://t.co/YhW8S8MKIs

[The Lavin Agency @TheLavinAgency]

Traditional retailers’ creative pivots to e-commerce and curbside pickup are now the norm. But are these changes here to stay? Retail & consumer futurist Doug Stephens (@RetailProphet) offers insights as to what’s next in the Coherent Thoughts podcast. https://t.co/KqEQU6ui65

[Coherent Path @coherentpath]

“You should be constantly [...] disrupting yourself before these kinds of cataclysmic events take place.” - @RetailProphet
For more from James Glover and @RetailProphet’s conversation, check out our most recent #podcast: https://t.co/GeakkvVkRY
#emailmarketing #coherentpath

[Coherent Path @coherentpath]

Kristen (@kdlafrance) of @shopify’s #ResilientRetail recently came on the #podcast to talk #retention & #retail. She shared insights on:
- Retention misconceptions
- Retail’s rebound
- Creating dialog with customers

Listen here: https://t.co/RDhBAV01eI

[Kristen LaFrance @kdlafrance]

Such a great convo! 👋

[Coherent Path @coherentpath]

“Treat customers like humans, not just data points.”

It’s such a simple, yet profound statement from @kdlafrance in the new #CoherentThoughts.

Interested in more of Kristen’s thoughts on retention?

Check out the #podcast: https://t.co/6ki1rgZXNf

#emailmarketing #coherentpath