Brian Rants

Strategist and Evangelist @Cordial. Marketing nerd. Trying to be the person Mr. Rogers knew I could be.

[Brian Rants @brianrants]

@JCoulterB 100%

[Brian Rants @brianrants]

My son just heard on Sharks vs Skunks @smashboombest that you’re more likely to get killed by a falling TV than eaten by a shark. Always had a sneaky suspicion TVs were out to get us.

[Brian Rants @brianrants]

@blue_rhino my 6 year old’s favorite animal is a rhino. His favorite color? You guessed it, blue. So every time he sees a refilling cabinet outside a grocery store...”BLUE RHINO!” You have a future employee in the waiting...in the meantime, how do I get some merch for a fanboy?

[Brian Rants @brianrants]

World Cup. Super Bowl. Insert sports analogy… For most of our clients in #retail, they just exited the most intense 6 weeks of the year. Here's how we anticipate, prepare for, and manage massive traffic and sending volume at Cordial.

[Brian Rants @brianrants]

@Cordial ... not your dad's ESP...

[Cordial @cordialinc]

Download @forrester #NowTech report to understand the value of each email marketing vendor, and which platform to select based on size and functionality: https://t.co/OptqOUWGD5 #b2cmarketing #emailmarketing #forrester #sendabettermessage

[Essex Marketing Co. 💌 @essexmktg]

As a standard practice for this client, we also split each campaign up into domain-specific groups to:

(a) better control targeting based on activity level for more sensitive domains/ISPs and

(b) have the ability to throttle the message out as needed for deliverability blips

[Brian Rants @brianrants]

Great #CX. I cut it close today, unsure if my bag would make it— and it has my fly fishing gear which I need tonight! As I sit on the plane, this notification: instant relief. ⁦⁩It’s not a #marketing message, but great #customerexperience is the best promotion @delta

[Brian Rants @brianrants]

In a world of frictionless customer experience, the yearly ritual of being auto-renewed for a service I don't want (NFL Sunday Ticket) and forced to use a channel I don't prefer (call center) to cancel, feels archaic. @DIRECTV has good apps, programming...I know you can do better

[Brian Rants @brianrants]

Tired dad (me) accidentally handed @DutchBros a competitor’s pinchcard. Not missing a beat, they matched the punches and gave me to more. Now that...is customer service. Thank you Oregon City (main st) Dutch Bros!

[Brian Rants @brianrants]

@pegobry @WSJ Thank you @PEG. If there's another good read of yours on this topic, let me know. Appreciate your craft.

[Brian Rants @brianrants]

@pegobry Your closing paragraph about the history of the French state in the @WSJ: It seems quite consequential as an origin story, but I can’t quite figure out why. Can you help me connect sentence 1 (state->nation) & 2 (elite’s outsize impact)?

[Brian Rants @brianrants]

Did elites play an outsized role in the creation of the French nation, and have retained that influence? I visited France for the first time in 2018 and am fascinated by this unique Western republic and it’s story. Thank you kind sir for helping me unpack your wonderful article.

[ZDNET @ZDNET]

IBM launches pretrained Watson packs for industries https://t.co/bawOgTgSoy by @ldignan

[Brian Rants @brianrants]

ANTHROTECH: Can human intelligence and AI work together to bridge the gap between efficient workflows and generating real business value? Our panel will debate the current state of the marketing workflow and the role of AI in optimizing and automating the…https://t.co/uEfixXoErP

[Brian Rants @brianrants]

Dang, #Denver. A who's who of Marketing Technologists coming September 17th. Can't wait to come back to the Mile High City for this. #marketing #technologists https://t.co/K89WPhD2Es

[Brian Rants @brianrants]

@Delta Thank you. Appreciate your response. Getting it figured out.

[Brian Rants @brianrants]

@Delta your delay on flight DL378 caused us to miss our flight home DL503. not only didn’t wait for us...they left early for the last flight of the day. Yikes! I’m at help desk now, but kindly reconsider. Three of us ran up sweating and panting to see they left early.

[Brian Rants @brianrants]

The personal touch. Always the best. Long travels, late arrival, and this note from @sheratonhotels was a classy way to great a weary @IBMforMarketing sales guy

[Brian Rants @brianrants]

@dohertyjf If you need a good chiro in Denver...hit me up bro. Feel better soon my man

[Brian Rants @brianrants]

#SaaS companies should emulate the @USDA classifications for nuts: "Our Fancy package meets your needs today, but our Extra Fancy package gives you room to grow with volume and unlimited API access."