@Jason______A far from ideal attribution, but estimating the halo effect from the campaigns and assigning credit is best way I’ve found.
typical when you turn off paid traffic you see a measurable dip in Apple Search & Browse
@Jason______A if you’re running as an affiliate amongst many it’s tough
if you own the app, or are the primary traffic driver, you can measure Apple Search proceeds lift once you flipped campaigns on in the App Store Connect referrer report
@Jason______A I came across an instagram story of yours years ago where you were launching campaigns with $1M daily budgets.
That blew my mind and inspired me to go harder.
Also saw you talk about automated rules on fb ads, and that ended up leading to some big wins
Your stories are great