jeff

[jameson (big deck energy) @jamesonhaslam]

so cool

[honeymoun @honeymounz]

"It's just an unreleased song"

[jameson (big deck energy) @jamesonhaslam]

can you do over $10M in organic revenue without any paid spend?

yes.

A buddy reached out to ask how we use remote team members to do marketing for West Coast Deck (he runs a landscaping biz and is hoping to replicate some of what we do)

I made a list of stuff you can do from anywhere in the world (e.g hire a marketing lead based in Peru) that has helped us do over 10 figs of organic revenue - pasting below (also if you have stuff to add to this, please comment here and I'll make a google doc with all the suggestions that we can share)

West Coast Deck Remote Marketing Playbook

<Google Business Profile>
Publish 2–4 GBP posts/week; upload new project photos; add project/service descriptions; answer Q&A; monitor new reviews; draft responses to every review; keep services/service areas current

<Reviews>
Send review requests after completed projects; follow up with customers who haven't reviewed; maintain review-request tracker; collect reviews into a database; identify great reviews for social posts; flag unhappy customers immediately

<Instagram / Facebook>
Schedule project photos, Reels and Stories; turn jobsite content into before/after posts; write captions; tag locations/products; respond to basic comments and DMs; maintain posting calendar

<Short-form video>
Take raw videos from the field team and organize them; identify usable clips; add captions/titles using templates; create simple Reels/TikToks/Shorts; schedule publishing across platforms (you prob have a separate editor do this)

<Project content>
Create a marketing folder for every completed project; organize before/during/after photos; record project type, city, products, square footage, challenges and outcome; turn each project into multiple pieces of content

<Website / SEO>
Draft project case studies; create city/service landing-page content; update project galleries; add completed projects; optimize image filenames/alt text; identify old pages needing updates; maintain internal-linking checklist

<Local SEO>
Track GBP rankings; maintain consistent business listings/citations; find relevant local directories; submit/update profiles; research local backlinks; identify HOA/property-management/architect/contractor directories

<Email marketing>
Maintain customer/prospect lists; clean and segment contacts; build monthly newsletter; create past-customer campaigns; send seasonal deck-maintenance/refinishing campaigns; track opens/clicks/leads

<Past-customer marketing>
Build database of previous customers; send periodic check-ins; ask for referrals; promote refinishing/maintenance; identify customers whose decks are approaching maintenance intervals

<Referral program>
Track referral partners; send follow-ups; maintain architect/designer/GC/property-manager lists; send periodic project updates; remind partners what types of leads WCD wants

<HOA / Property Management outreach>
Build targeted lists of HOAs and property managers; research contacts; maintain CRM records; prepare personalized outreach; follow up systematically; distribute balcony/waterproofing educational material

<Architect / Designer outreach>
Research local architects, landscape architects and designers; add contacts to CRM; follow them socially; engage appropriately; send portfolio/project introductions; track relationships

<Builder / GC relationships>
Build lists of custom-home builders and remodelers; research decision makers; maintain outreach cadence; send relevant project examples; track responses and opportunities

<Direct Mail>
Build homeowner mailing lists around current/completed jobs; coordinate postcards; maintain Every Door Direct Mail campaigns; track neighborhoods mailed; coordinate follow-up campaigns

<Jobsite marketing>
Maintain list of active projects; ensure signs/banners are deployed; identify surrounding neighborhoods for door hangers/mailers; coordinate marketing materials with field team

<Facebook Groups / Nextdoor>
Identify relevant community groups; monitor deck/patio/contractor recommendation posts; flag opportunities; post approved educational/project content where permitted

<Facebook Marketplace>
Maintain listings for decks, patio covers, railings, waterproofing, refinishing, etc.; rotate photos and copy; refresh listings; route inquiries into your lead process

<PR + Publications>
Maintain media list; identify local publications and home/design outlets; pitch interesting projects; submit projects for features/awards; track editorial calendars

<Houzz / Yelp / Angi etc.>
Keep portfolios current; upload projects; respond to reviews/messages; maintain profile information; track which platforms actually generate leads

<Competitive research>
Monitor competitors' GBP activity, reviews, websites, ads and social content; maintain competitor spreadsheet; identify offers/content/topics that appear to be working

<Content research>
Build lists of homeowner questions from Google, Reddit, YouTube, sales calls and customer questions; turn them into content ideas for you to answer on camera

<CRM hygiene>
Make sure marketing source is recorded; clean duplicate contacts; categorize leads; update referral sources; maintain lost-lead reasons; create lists for remarketing

<Marketing reporting>
Produce a simple weekly dashboard: leads by source, reviews received, GBP activity, content published, website leads, social performance, outreach completed and appointments generated

~~~~

enjoy! feel free to steal this and improve i'm sure you'll do much better than me!

[The SEO Guy @theseoguy_]

the way people interact with search is changing because of AI

they used to search "car accident attorney near me"

many are now going to ChatGPT and saying "i got in a major car accident yesterday, i don't think i am at fault but i might be. i want an attorney that specializes in cases like this. can you find me one in my area?"

the attorney who is going to rank will have phraseology on his website about what to do after a car accident if you think you may be at fault

[jeff @cole345678910]

@itsolelehmann Cowork

[jeff @cole345678910]

@everestchris6 EV

[Chris @everestchris6]

this OpenClaw bot scans every commercial parking lot in a city for missing EV chargers. when it finds one, it sizes the install on their actual lot, renders branded charging stations on the spot, and mails the owner a postcard, all on autopilot.

here's how EV installers can close $100K–$400K commercial charger jobs before local incentive programs run out:

- pulls every commercial property in a metro from public records
- cross-references the national EV charger directory to find chargerless lots
- captures the parking lot via Google satellite imagery
- counts spaces + sizes the install using workplace charging benchmarks
- computes the federal tax credit, state utility rebates, and payback in years
- renders branded EV chargers on their actual parking lot with AI
- prints a postcard with the before/after lot + ROI + QR code

every step from property detection to mailbox runs without a human

reply "EV" + RT and i'll send you the full guide so you can build this too (must be following so i can DM)

[jeff @cole345678910]

@everestchris6 Pool

[Luke Weldon Adams @Well_Done_Adams]

Got tired of sending screenshots back and forth of stump locations so I vibe coded this tool: https://t.co/CIaeWiM3fb

On submit, I get the photo with stump locations for myself and Dig Safe.

[jeff @cole345678910]

@Daniel_Rapaport Tigers shabbos goy

[Tyler Mumford - The Stump Guy @StumpGuyTy]

Any good podcasts out there that help deepen knowledge on Claude and other tools in that ecosystem?

I’ve been hooked on Claude Code lately and I’m itching to learn more while I’m out grinding.

[Noah Ryan @NoahRyanCo]

Old-school bovine derived polypeptides (cortexin). A mix of low molecular weight peptides extracted from bovine cortex. Invented in the 80s, used clinically since the 90s and still prescribed today.

- Sharper cognition
- Increased stress resilience
- Anxiolytic
- Faster recovery from brain fatigue
- Improved memory encoding
- Stabilized mood/less anxiety

Works at a regulatory level, telling your brain how to heal and optimize itself. Bioregulators like pinealon operate similarly albeit more targeted design.

[jeff @cole345678910]

@TimSheehyMT You are disgraceful

[jeff @cole345678910]

@brexton Required to be taken seriously by anyone over 30 - leverage AI get in get out and work as hard as you can on the side. The anti college rhetoric for young promising men at this point is actually damaging

[jeff @cole345678910]

@Kurt_Steiner Thats because you are a few streets over from the ghetto - Milwaukee is one of the most segregated cities obviously and you are tip toeing the line

[DR22 Ω 🪬🎭 @DejaRu22]

Was asked for my “take” on Modafinil :

Powerful wakefulness agent. Individual experience highly varied according to sensitivity. (I take half a tablet and can go forever) Best taken as early in the day as possible.

Doesn’t directly increase focus or concentration, rather just makes you unable to feel fatigue.

Allows you to work 12hr+ days and not even feel that the time has passed.

Subjectively, it’s not an “ideas drug”
It’s much more of a
“knock out this huge to-do list drug”

Take Taurine and NAC when you’re done with it for the day.

The less frequently you take it, the better.

[Ren @ren_stocks]

The mineral supercycle is here. By 2035: 33% copper deficit, 38% lithium shortage.

Pure plays:

Copper:
$COPX - ETF
$FCX - Miner

Lithium:
$LIT - ETF
$ALB - Miner

Nickel:

$VALE $NILSY $BHP - Miners

EVs, DCs, the Grid need 10x more minerals.
Supply can’t keep up with demand.

[Sam Hyde 🇺🇸 @wigger]

Sam Hyde Show: This is You