COLLOQUY

The voice of the loyalty marketing industry since 1990.

[COLLOQUY @colloquy]

We're excited to work with @LoyaltyOne on COLLOQUY Speaks, a new voice for thought leadership. Learn more: https://t.co/faA1GK0vpp

[COLLOQUY @colloquy]

The majority of shoppers this holiday season will buy a gift-card, and in most cases, they will buy two or more. Research shows that 2/3rd's of consumers spend an extra 40% of the value of their gift cards.
#2018HolidayRetailWebinar

[COLLOQUY @colloquy]

Q: "How would you recommend incorporating Alexa, Siri, etc into the retail strategy?"

"The jury is still out on whether voice commerce is a viable retail strategy."

#2018HolidayRetailWebinar

[COLLOQUY @colloquy]

Q: Do you give bigger discounts to your buyers, or new customers?

A: It depends upon the experience you are trying to create. Are you trying to surprise and delight them? Are you trying to get them to buy something new? Are you trying to reward them?

#2018HolidayRetailWebinar

[COLLOQUY @colloquy]

"There is a direct positive correlation between the back-to-school season and the holiday season. If you had a successful back-to-school season, you are bound to have a successful holiday season." #2018HolidayRetailWebinar

[COLLOQUY @colloquy]

"It's hard to stay ahead of the technology curve with consumers. The key is to understand your consumers intentions, and preferences." #2018HolidayRetailWebinar

[COLLOQUY @colloquy]

Loyalty foundations: Simple & easy; Meaningful rewards; "Wow" experiences; Personalization. #2018HolidayRetailWebinar

[COLLOQUY @colloquy]

The 4 Dimensions of Creating Authentic Customer Loyalty

Economic: "I get my money's worth"
Emotional: "They know me"
Engagement: "What I do"
Experience: "How I feel"

#2018HolidayRetailWebinar

[COLLOQUY @colloquy]

77% of shoppers surveyed were enrolled in at least one loyalty program. #2018HolidayRetailWebinar

[COLLOQUY @colloquy]

Shoppers on mobile are shopping during free time (60%), while watching TV (40%) and while flipping through their social media accounts (31%). #2018HolidayRetailWebinar

[COLLOQUY @colloquy]

The Retail Shift to Mobile

90% of consumers own a smartphone
52% buy small orders, but more frequently, because of free shipping

Shoppers on mobile say they were shopping:

60% during free time
40% while watching TV
31% while browsing social media

#2018HolidayRetailWebinar

[COLLOQUY @colloquy]

Apparel Retail Market: 10 Years Ago

In 2007, the apparel retail market made up 22% of the market.

In 2017, that number jumped up to 47%.

By 2027, that number is estimated to be 61%.

"Retail is not shrinking; it's shifting"

#2018HolidayRetailWebinar

[COLLOQUY @colloquy]

Myth-busting: The rise of online is NOT killing physical retail. Almost 90% of sales still take place in-store.

[COLLOQUY @colloquy]

Retail Myth-Busting

"We're seeing really great macroeconomic news...the economy is 70% comprised of consumer spending... Despite what the media reports about retail...there was a record number of new store openings in 2017" #2018HolidayRetailWebinar

[COLLOQUY @colloquy]

91% of consumers say free shipping had at least some influence on their decision to buy. #2018HolidayRetailWebinar

[COLLOQUY @colloquy]

47% of consumers chose "the ability to check out without having to wait in line" as the service or experience they would most prefer. #2018HolidayRetailWebinar

[COLLOQUY @colloquy]

58% of consumers start their research online and complete their purchase in store. Vice versa, 46% of consumers start their buying process in a store, and proceed to make the purchase online. #2018HolidayRetailWebinar

[COLLOQUY @colloquy]

58% of consumers start their research online and complete their purchase in store. Vice versa, 46% of consumers start their buying process in a store, and proceed to make the purchase online. #2018HolidayRetailReport

[RetailWire @retailwire]

Walmart is the biggest, latest grocery to try its hand at the #robotic #fulfillment trend. #retail
https://t.co/Yoebv1ZtL3

[COLLOQUY @colloquy]

Sign up for our 2018 Holiday Retail Outlook #webinar on August 9th at 1:00 PM EDT. We’ll share what’s most important for holiday shoppers this year & the key strategies retailers can implement to optimize the customer experience from start to finish. https://t.co/LnaifVoozB