Colm Troy

Co-Founder @commercegurus Maker of eCommerce things. eCommerce #webperf fuelled by Pizza and running.

[commercegurus @commercegurus]

We launched our first CommerceGurus Community Survey yesterday and it's already a goldmine of interesting responses.

If you haven't had your say yet, we'd love to hear from you. It helps steer the direction of our products and shapes what we build next!

[Rodolfo Melogli @rmelogli]

Here's the announcement post: https://t.co/AM4m5BwqVM

In a nutshell, also to reply to many that asked questions:
- I’ve been postponing my WooCommerce redesign for months.
- It’s now blocking bigger business changes.
- I’m skipping staging and doing it in production.
- I’ll ship an MVP first (header, footer, cart, checkout).
- I’m moving from Storefront to Shoptimizer by @commercegurus
- I’m leaving Storefront after 10+ years.
- I don’t enjoy block themes or FSE.
- I care more about performance and CRO than design. Shoptimizer + CommerceKit supports that focus.
- I’ll share everything publicly on X as I go.

[Simon Tomkins @simontomkins]

We launched something new recently which we've wanted to build for years. We make Shoptimizer, a WooCommerce theme built around speed. But the same things kept coming up: a fast theme only gets you so far. Bloated CSS/JS, big images, third-party scripts all drag perf scores down

[Simon Tomkins @simontomkins]

It's amazing to see early users of our CommerceGurus Turbo performance plugin enjoying what we've built.

If you have a WooCommerce store and are struggling with perf I'd love to get you set up - just reply or send a DM.

[Simon Tomkins @simontomkins]

We've just launched CommerceGurus Turbo - a performance plugin built specifically for WooCommerce.

Includes page caching, critical CSS, Cloudflare integration + lots more.

If you're into WooCommerce perf, I'd love you to give it a go - DM me and I'll sort out a license

[Colm Troy @colmtroy]

Competitors prevent complacency
@rmelogli talking at about the ecommerce ecosystem at #wceu

[Rodolfo Melogli @rmelogli]

Hello #WCEU! Meet me in Track 2 at 12:30: https://t.co/giIGcgYCSm

This applies to you even if:
- you own a Form plugin
- you own an SEO plugin
- you own a Performance plugin
- etc.: you own a plugin in a competitive niche

Come and find out why competition is good, healthy, and necessary!

[Colm Troy @colmtroy]

Saturday lunch in Palermo with the #checkoutsummit gang

[Colm Troy @colmtroy]

@BFTrick talks about the “Shopify effect” at #checkoutsummit

[Colm Troy @colmtroy]

Nice visual depicting what the abilities API unlocks via @neke989 at #checkoutsummit

[Colm Troy @colmtroy]

Always great to see real data on WooCommerce optimizations - numbers from @jessie_risch at #checkoutsummit

[Colm Troy @colmtroy]

Llms want your content in markdown - great list of ways to serve WP content in markdown from @vyskoczilova #checkoutsummit

[Colm Troy @colmtroy]

Such a good talk by @jkohlbach on the hard lessons learned on running a plugin business - and the systems he’s built #checkoutsummit

[Colm Troy @colmtroy]

Easily the best conference sunset I’ve ever seen 🌞 #checkoutsummit

[Colm Troy @colmtroy]

Great slide from @mattyza #checkoutsummit

[Colm Troy @colmtroy]

@remicorson says Build the page that AI wants to quote #checkoutsummit

[Colm Troy @colmtroy]

@remicorson providing huge value at #checkoutsummit on optimizing crawl budget for woo stores

[Colm Troy @colmtroy]

Thought provoking talk from @KatieKeithBarn2 at #checkoutsummit

[Colm Troy @colmtroy]

Opening remarks from @rmelogli #checkoutsummit