Colm Troy

Co-Founder @commercegurus Maker of eCommerce things. eCommerce #webperf fuelled by Pizza and running.

[Colm Troy @colmtroy]

Competitors prevent complacency
@rmelogli talking at about the ecommerce ecosystem at #wceu

[Rodolfo Melogli @rmelogli]

Hello #WCEU! Meet me in Track 2 at 12:30: https://t.co/giIGcgYCSm

This applies to you even if:
- you own a Form plugin
- you own an SEO plugin
- you own a Performance plugin
- etc.: you own a plugin in a competitive niche

Come and find out why competition is good, healthy, and necessary!

[Colm Troy @colmtroy]

Saturday lunch in Palermo with the #checkoutsummit gang

[Colm Troy @colmtroy]

@BFTrick talks about the “Shopify effect” at #checkoutsummit

[Colm Troy @colmtroy]

Nice visual depicting what the abilities API unlocks via @neke989 at #checkoutsummit

[Colm Troy @colmtroy]

Always great to see real data on WooCommerce optimizations - numbers from @jessie_risch at #checkoutsummit

[Colm Troy @colmtroy]

Llms want your content in markdown - great list of ways to serve WP content in markdown from @vyskoczilova #checkoutsummit

[Colm Troy @colmtroy]

Such a good talk by @jkohlbach on the hard lessons learned on running a plugin business - and the systems he’s built #checkoutsummit

[Colm Troy @colmtroy]

Easily the best conference sunset I’ve ever seen 🌞 #checkoutsummit

[Colm Troy @colmtroy]

Great slide from @mattyza #checkoutsummit

[Colm Troy @colmtroy]

@remicorson says Build the page that AI wants to quote #checkoutsummit

[Colm Troy @colmtroy]

@remicorson providing huge value at #checkoutsummit on optimizing crawl budget for woo stores

[Colm Troy @colmtroy]

Thought provoking talk from @KatieKeithBarn2 at #checkoutsummit

[Colm Troy @colmtroy]

Opening remarks from @rmelogli #checkoutsummit

[Rodolfo Melogli @rmelogli]

Hey everyone, and happy April the 1st. I guess this is the moment where I should announce something completely ridiculous about Checkout Summit 2026.

Like, I don't know, we're turning it into a fully AI conference with no speakers, no audience, just bots talking to each other. But no.

So, as you know, we made a very deliberate choice this year. No recordings, no live streams. The goal is to keep everything really valuable for those coming to Palermo. But over the past few weeks, I've been speaking with a lot of people, and right now, travel isn't easy. Many people have had loads of problems.

So I decided to do something about this, and drum rolls...

On May the 7th and May the 8th, I'm running Checkout Summit Reloaded, which is a live online edition where all the talks come back, but not as recordings. So each speaker will rerun their talk live, tailored specifically for an online audience.

We'll also have additional guest speakers, all covering the ins and outs of WooCommerce. That means that you can watch everything live, you can ask questions, you can interact with the speakers, you can chat with other attendees, and if you can make it live, recordings will be available for you forever.

I'm expecting anywhere between 100 and 1,000 WooCommerce professionals from all over the world. So if that sounds interesting, just go to https://t.co/sXF9P4el8C for all the details.

[Colm Troy @colmtroy]

@rmelogli @jamesckemp @briancoords @KatieKeithBarn2 @ianmisner @pmgarman @BFTrick @MarcoAlmeidaPT Yip

[Colm Troy @colmtroy]

@rmelogli @jamesckemp @briancoords @KatieKeithBarn2 @ianmisner @pmgarman @BFTrick @MarcoAlmeidaPT @remkusdevries @daveloodts @BobWP @bryceadams @rudrastyh Opus 4.6

[Rodolfo Melogli @rmelogli]

#RoadToCheckoutSummit −87⏳

Excited to share the first Checkout Summit 2026 speaker announcement today: Patrick Rauland

@BFTrick was someone I followed back in the Woo days—I really admired his blog posts and content. Fast forward, and now he’s joining us at Checkout Summit!

Patrick is the Sr. Ecommerce Engineer at Xero Shoes, helping grow their online presence and sales. He’s led three major WooCommerce releases, co-founded WooSesh, launched products on Kickstarter, and shares his knowledge via LinkedIn Learning and Packt.

His talk: “An Apples-to-Apples Look at WooCommerce vs. Shopify After a Large-Scale Migration”, is going to be amazing. We’re talking millions of orders, customers, custom products, and bespoke flows—the kind of stuff that only comes from real, large-scale experience.

Check out Patrick’s profile (and the other speakers) here: https://t.co/kyMMIqtH7O

I can’t wait to share the rest of the presentations over the coming weeks!