Russell Ball

Arsenal fan. Movie buff. TV addict. Try hard gamer. Views are my own.

[Russell Ball @commander_ball]

This get up....😍 #tenet

[Russell Ball @commander_ball]

@LTrossard Your contribution will never be forgotten, some amazing (and important) goals. All the best in the next step of your career ❤️

[Russell Ball @commander_ball]

@WIRED This happened during the game as a result of a tackle/clash, it was intentional. Neto’s boot came off during the challenge and he highlighted to the referee

[Russell Ball @commander_ball]

@blvckledge Guide

[Russell Ball @commander_ball]

Vault

[Joe Marston | Ecom Growth @JoeJMarston]

Back by popular demand, we're reopening the vault. Get access to our most requested resource: the top-performing brand funnel breakdowns of the biggest DTC brands.

Not just their ads. The full stack:

Paid strategy > Organic > Landing pages > Google ads > Email > Offers

Everything.

Easily the most ripped asset we’ve ever put out.

So we’ve packaged them properly. One folder.

Here’s who’s inside:

– Alo Yoga
– Ancient and Brave
– BREZ
– Glossier
– IM8
– Kind Patches
– LOOP Earplugs
– Meshki
– Rhode
– Refy
– Wonderskin

Use this to cut out weeks of guesswork or get your next winning concept straight from their playbook.

Retweet this post and comment "vault" and I'll send it over

[Russell Ball @commander_ball]

@JoeJMarston @codyplof Vault

[Russell Ball @commander_ball]

@blvckledge Swipe

[Russell Ball @commander_ball]

@lorenzo_pravata Shower

[Russell Ball @commander_ball]

@rorysutherland I purchase the Oud fragrance, very nice. They are very effective in social marketing

[Russell Ball @commander_ball]

@oliviaakory That’s an impressive resume of companies 👏🏻

[Russell Ball @commander_ball]

@JackPittBrooke Why was he embarrassed by Haaland?

[Russell Ball @commander_ball]

Meta vault

[Joe Marston | Ecom Growth @JoeJMarston]

We’ve put all of our Meta resources in one place for you to access and it’s all free.

The Meta Vault is a free, ungated collection of our best Meta resources - 7 guides, playbooks, and frameworks that represent everything we know about winning on Meta in 2026.

It covers the full picture: why the algorithm changed, what it means for creative strategy, and the exact systems that high-performing DTC brands are running right now.

It covers:

- What’s Winning With Meta’s New Creative Rules
- A Complete Guide To Incremental Reach
- The 2026 DTC Playbook
- Persona Led Growth Engine
- Proven Meta Strategies That Are Working Right Now
- The UGC 2.0 Playbook
- Partnership Ads Guide

Every resource in this vault exists to help you build that system.

Retwee this post and comment “meta vault” and we’ll send it your way.

[Russell Ball @commander_ball]

@michaelmiraflor @orenmeetsworld Yes, well said - hard agree. Worth the subscription.

[Russell Ball @commander_ball]

@EcomShri ADVERTORIAL

[Russell Ball @commander_ball]

@oliverwhudson Partnership

[Russell Ball @commander_ball]

@aaazavyalov @codyplof @ashvinmelwani Static

[Russell Ball @commander_ball]

@dashboardlim Spy

[Russell Ball @commander_ball]

@alexgoughcooper Parker

[Russell Ball @commander_ball]

@michaelmiraflor JMM make some amazing glasses but there are a TONNE of other brands - I discovered majority of them via this YT channel ( + EB Meyrowitz) https://t.co/nGLEpLecaY

[Russell Ball @commander_ball]

2026

[Olly Hudson @oliverwhudson]

We’ve packaged what’s working, what’s dead, and what’s next for 2026 into one resource:

🚨 THE 2026 D2C PLAYBOOK: The New Rules of Meta, TikTok, AI & Performance Creative

2026 is the reset year.

If your ads aren’t built for algorithmic feeds and personalised signals, you won’t scale.

Every platform is now fully personalised.
You’re not competing in interest groups anymore
You’re competing inside each user’s unique feed.
And at the same time...
People crave connection more than ever.
They want emotion and authenticity, not just AI-fed precision.

So what wins in 2026?

Brands that blend machine logic with human insight.

That means:
- Creative systems built to match micro-behaviours
- Messaging that adapts in real time
- Ads that feel made for one, but scale to millions

This is your roadmap to profitable, personalised growth across Meta, TikTok, Google, and AI workflows.

- What’s working
- What’s out
- What’s next

Get the playbook. Build for what’s coming.

Want it?
→ Retweet this post
→ Comment “2026” and we’ll send it your way

[Russell Ball @commander_ball]

@oliviaakory @aripap @JeremyBloomHere Listened to the podcast episode this morning, very cool