We’re opening up our creative circle.
Looking to add Creative Directors, Art Directors, Motion Designers & Visual Designers to our network for upcoming freelance and contract projects.
Share your portfolio at [email protected] or simply DM me here.
@studio_optimal
Millions are won or lost in how you explain your product.
We spent the last 8 months helping one of India's largest fintech companies communicate better.
Not ads.
Not campaigns.
Just clear, effective B2B communication.
Here's a small glimpse of what that looked like:
Millions are won or lost in how you explain your product.
We spent the last 8 months helping one of India's largest fintech companies communicate better.
Not ads.
Not campaigns.
Just clear, effective B2B communication.
Here's a small glimpse of what that looked like:
Some launches are milestones. This one feels more like a promise kept.
Three years ago, CheQ started with a simple challenge - why does managing your money have to feel like it's working against you?
4 million people felt that too. They showed up. They stayed.
They believed before there was anything to hold in their hands.
Today, there is.
Introducing the CheQ AU Credit Card built with @aubankindia, powered by @Visa and @RuPay_npci.
Every credit card in this country was designed around a label.
The Traveller. The Foodie. The Shopaholic.
As if your entire life could be reduced to one personality trait.
As if you don't change between morning and night, between Monday and Sunday, between who you were last year and who you're becoming right now.
We refused to build another card like that.
This one rewards every spend. Across every category. No conditions that quietly punish you for living a full life. No personas. No fine print designed to benefit the bank more than you.
And because we've never believed in doing things the way they've always been done - it lights up!!
India's first LED credit card.
You'll know it's a CheQ card before you even read the name.
We also built CheQ Travel exclusively for CheQ AU Credit Card holders. Flights and hotels, handled. Because the card was never meant to be the finish line. It's the starting point.
We didn't build this to enter the credit card space. We built this to change it.
Applications open 28th April, 2026.
The wait is almost over. And honestly, so is the old way of doing things.
#CheQAUCreditCard #CheQ #AUBank #RuPay #Visa #Fintech #NewProductLaunch #IndiasFirstLEDCard
SHOWREEL // Motion Design
A small collection of my motion work, experiments, and stories in motion.
Always open to building something meaningful together.❤️
DM for collaborations or drop a mail at:
[email protected]#showreel#motiondesign#2danimation#saas
Some wins feel bigger than the work itself.
Last month at the @GffFintechfest, we quietly pulled off some of our best work with @PineLabs - and watching them ring the bell at their IPO made it hit different.
We’ve been deep in the trenches with their team for a while now… design ops, product communication, the tiny things that look invisible from the outside but actually move a business forward.
It’s surreal when the work you do behind the scenes ends up shaping how a company shows up at a global stage.
This little compilation captures a tiny part of what went into it - the real magic is always in the chaos you can’t see on video 😄
And fun timing too - Pine Labs just hit their IPO milestone a couple of days ago.
Seeing a partner win at that scale (even in a tiny way if we've contributed) is a different kind of high. Makes the work feel like it actually matters.
Also, @syqi_ops completes another year on the 14th of November (Truly a children's day celebration).
Four years of figuring things out, messing up, fixing things, scaling processes, and slowly earning the trust of people building real companies. Wouldn’t trade it for anything.
Shoutout to the folks at Pine Labs!
If there’s one thing this year has taught me, it’s this:
“Every successful project looks effortless from the outside.
On the inside, it’s chaos, clarity, and a team that refuses to drop the ball.”
Every good thing about Syqi comes from the team.