Arduino build night @ 7pm tomorrow night at @SplashCoWork! Bring ideas, projects, code, or just yourself and some friends to talk about all things microcontrollers! ๐
Annnnd that's a wrap! Thanks for your incredible insight, @avgold14!! ๐Anyone know what a pirate uses to tidy their website? Information ARGH-itecture! #OkayImDone#SeeYallNextMonth#SMTX
Lastly, once you have all those details figured out, now you'll want to actually execute the content strategy. (hierarchy development, establish standardized structures, design/asset management) - @avgold14#DigitalMarketing#IA#UX
The third step? Information Grouping. Once you've looked at your analytics and processed your feedback, this is where you begin grouping content across your site. (navigation, consolidating content, adding related links and helpful links between pages)
Arguably the most important, but often the most neglected step of IA...research. Dig in to how users currently use your website. Find out how users might want to navigate it differently. (analytics, surveys, card sorts, benchmarking) #IA#DigitalMarketing
Let's take a minute and start by asking...is this content current? Is it necessary? Is this repetitive? What's missing? Take an inventory/audit of existing content on your website. - @avgold14
IA informs three areas of digital marketing:
Content (it's about the relationship between content and functionality)
Usability (providing the right info at any point of a user's journey)
SEO (everything you do for the user, you should ALSO do for search engines)
For example, while offline, @McAlistersDeli utilizes great hierarchy and consistency throughout their print menu. Despite lots of menu items, their use of Information Architecture clarifies and simplifies the various options for users without overwhelming them. ๐ฅช
Let's start by defining Information Architecture! (or IA) According to Peter Morville, IA is "bringing principles of design and architecture to the digital landscape." Ultimately the goal of IA is to help your user naturally navigate through your website. - @avgold14