Composite – Brand + UX Agency

Composite is an NYC Brand + Web Agency engineering digital experiences with an innovative strategy-led process focused on delivering strategic outcomes.

[Composite – Brand + UX Agency @composite_gbl]

Excited to announce that we're entering https://t.co/PJg0KvbexK for the @TheWebbyAwards!
#Webbys

[Ampush @ampush]

In 2018, our employee satisfaction was at an all time low - and it’s not what you think.

Nobody liked the drinks in the fridge. For a startup, this is your worst nightmare.

So what did we do?

[Composite – Brand + UX Agency @composite_gbl]

Bugatti, the luxury car maker, has released a new logo designed to take the brand to projects beyond just cars.

[Composite – Brand + UX Agency @composite_gbl]

PBS Kids is ditching Dash, their mascot, in its first logo update since 1999. The move is driven by surveys PBS says showed kids identified less with Dash and were more likely to associate the actual words “PBS Kids” with the logo.

[Composite – Brand + UX Agency @composite_gbl]

Rebranding a sport? That’s exactly what quidditch is doing. In an effort to distance itself from the Harry Potter author’s controversial comments, the Major League of quidditch recently announced the sport will now be called “quadball.”

[Griot's Eye @GriotsEye]

I'm very proud to announce that The Black Music Project has now won multiple design awards and the site was recently featured in the prestigious Communication Arts Magazine. Please check it out now! https://t.co/SVWPz5GTsc #blackmusicproject

[Composite – Brand + UX Agency @composite_gbl]

Check out the recent spotlight of the Black Music Project in @CommArts!

[Communication Arts @CommArts]

WEBPicks: @composite_gbl’s online exhibition educates visitors on the history of Black American music with an extensive compendium of artists and genres. https://t.co/IOhMA2pL3Z

[Composite – Brand + UX Agency @composite_gbl]

The Port Authority is rebranding as Pittsburgh Regional Transit. The move is an effort designed to bring uniformity in color scheme, signs and transit stops to the system, making it easier for locals and outsiders alike to navigate their way around the area.

[Composite – Brand + UX Agency @composite_gbl]

McDonald’s Russian owner has picked a new logo, menu and app name ahead of its re-opening under a new brand this month after McDonald’s stopped operations in the country due to its invasion of Ukraine.

[Composite – Brand + UX Agency @composite_gbl]

The United States Air Force Academy has updated its athletic logo to incorporate more of its “heritage” while pointing to the future. The traditional letters will still remain the academy’s official logo.

[Composite – Brand + UX Agency @composite_gbl]

Turkey is officially now Türkiye. The United Nations has agreed to acknowledge the country’s request. The foreign minister said of the change that it was an effort to “increase our country's brand value.”

[Composite – Brand + UX Agency @composite_gbl]

In an effort to “bring the spirit of the past into the the future”, the Cleveland Cavaliers unveiled a modernized and refreshed brand identity with an updated logo collection.

[Composite – Brand + UX Agency @composite_gbl]

With pride month beginning, consumers are expecting a swath of rainbow colored logo updates for the duration of June. The question remains: Is it achieving true visibility or becoming a mechanical necessity for brands?

[Composite – Brand + UX Agency @composite_gbl]

CF Montréal has launched a new logo as a part of its rebrand. In realigning more with the origins of the club, the CEO and President described the new logo as better reflecting the club’s identity.

[Composite – Brand + UX Agency @composite_gbl]

Gucci Gaming Academy—Gucci is partnering with esports organization Faceit, the WHO, and Mindwork to create a space for gamers to develop their personal brands while not sacrificing their mental health. The move expands the brand’s reach, with a potentially big payoff.

[Composite – Brand + UX Agency @composite_gbl]

Anthem, the umbrella corporation that includes Blue Cross Blue Shield, is renaming itself “Elevance Health” to more accurately reflect its role in “elevating” whole health care.

[Composite – Brand + UX Agency @composite_gbl]

Blinded by the lights? Or perhaps the saturation? Twitter users are pouncing on Instagram’s brightened new logo. Is it just a fresh look? Whatever it is, Twitter users don’t think it’s a good one.

[Composite – Brand + UX Agency @composite_gbl]

Sprite has rebranded. The brand’s new bottles will ditch its logo for its name. The move is said to appeal to Gen Z more by changing the bottle completely—the new bottle is more easily recyclable.

[Composite – Brand + UX Agency @composite_gbl]

Having ads on your platform isn’t mind blowing… except when your brand is built around ad-free streaming. It’s not calling it this itself, but Netflix is rebranding. It is adding ads to its streaming service as early as this year.

[Composite – Brand + UX Agency @composite_gbl]

It’s official. FIFA, the soccer video game, is over as we know it. After it releases FIFA 23, EA Sports will rebrand the globally recognized game to EA Sports FC. The move comes amid an end to a licensing agreement.