The winner 🥇: @atlys and their #notAnAd campaign.
https://t.co/8CPZSP22Fv
This campaign had everything. Tweets backfiring, people getting called out. New ways to congratulate. Tweets being deleted or justified, and Atlys scrambling to untag themselves from tweets. A series of satirical ones that got mistaken for real ones like https://t.co/oJm1znxtmZ
Rumour has it that @atlys spent more in refunding aggrieved past customers than the actual tweets.