I help DTC eCommerce brands make more $$$ with less ad spend by managing, writing & designing beautiful emails | Program robots by day design emails by night
Your pretty pop-up isn’t the problem.
Once design looks decent, only 2 things matter: → What you’re offering → When they see it
Design = 3% Offer + timing = 7–10%+
Try: • Exclusive Offer @ 4s • Mystery Discount @ 6s • 15% OFF @ 7s
Stop tweaking colors. Start tweaking value.
It is against the laws of physics to be a pussy and win
Been holding back on posting on LinkedIn because coworkers from my 9-5 follow me. But f it.
Scared action > no action. Every time.
For whoever needs to hear this learn from mistakes. Stop being a pussy
A lot of brands treat the Welcome Flow like a discount delivery system.
Here’s how I’d build a real Welcome Flow that actually converts👇
Welcome Flow are the first handshake with protential customers don’t waste it
→ Email 1: Deliver incentive + intro + best sellers
→ Email 2: Why the brand exists (story + mission)
→ Email 3: Show off top 3 benefits (not features)
→ Email 4: Offer reminder + urgency (offer expiring)
→ Email 5: “Us vs Them” what sets you apart
→ Email 6: Customer testimonials/social proof
→ Email 7: Last call w/ social proof and urgency
→ Email 8: Text only “Is there anything holding you back?”
FREE GUIDE: The $500K Pop-Up Blue Print
We used this exact strategy to take opt-in rates from 3% to 12.4%… same traffic, 4X MORE LEADS.
Inside: → Pop-up timing that actually works → Offer types by AOV → High-converting CTA copy → Real examples from DTC brands → Our full 8-email welcome flow to turn subscribers into buyers
No fluff. Just what works.
Want it? Comment “POPUP” and I’ll DM you the guide. Must be following so I can DM.
(Like + repost appreciated so more brands STOP wasting their traffic)
If you can budget vacation days, you can lose weight. I’m dead serious.
You probably think weight loss is about motivation, fancy meals plans, and gym routines… but none of that matters if you think of calories like PTO.
Think about it you get a certain amount of vacation days each year. Do you just blow them all in January? No… you plan. You space them out. You enjoy them.
Now imagine if you treat calories the same way. Not like punishment. Not like guilt… just a budget.
I’m just an average dude. I’ve lost 8 lbs in the last month. No fancy diet. No strict plan. Just eating like I treat PTO… planned, consistent, not stupid.
Budget calories like you budget PTO and you’ll lose weight I promise.
Thought articulation is the key to success in any field. The more I study super successful people the more I realize how well they speak. About to make a shitload of TikTok yap sessions to get better at this.
The 80/20 rule with campaigns has been helping the brands we are working with increase their email revenue the most
80% - UGC Testimonials, Product Benefits and Comparisons, Fun Quizzes, Brand Story and Updates
20% - Sales and Promotional
The 80% really primes the list to buy
If you’re an ecom brand doing $10k+/mo and not making 40% MoM with email… you’re leaving money behind.
DM me “EMAIL” and I’ll take a look at your setup, no strings attached.
Why does this work?
-Strategic flows that feel personal not robotic
-Product story telling that connects
-Engaging content that customers want to see
-A bottom of funnel that keeps Paulaner Sunset top of mind