Conrad DeMasi

Probably thinking about food｜@provecho_｜@ucberkeley

[Sam Parr @thesamparr]

I actually think this is great advice.

[Conrad DeMasi @conradicchio]

Greek bowls from scratch! Free recipe here: https://t.co/RGrurcRxBJ

[Conrad DeMasi @conradicchio]

2 years ago, Rafi Fronzaglia quit his engineering job to go all in on making cooking videos.

Today, at 26 y/o he has over 300k followers, makes more than his engineering job made, and 30-40% of it, comes from @getprovecho.

Our first podcast is out now!!

https://t.co/5E0PPQh0KH

[Conrad DeMasi @conradicchio]

First few years of being a founder:
- I can’t have a girlfriend, need to focus
- Must work weekends, need to focus
- No visiting family, need to focus

Traction morale, productivity = zero

Next few years of being a founder:
- Girlfriend keeps me grounded
- Weekends bring fresh eyes
- Family reminds me its the whole point of anything

Traction, morale, productivity = all time high

This point of this isn’t that “life’s too short”. It’s that you will go FURTHER (and get there faster) by being a real human being.

When you are in the right headspace things begin to flow. You bump into potential customers playing pickleball. An old friend who introduces you to your biggest investor. You meet a new mentor surfing.

Grinding on your computer day in and day out without leaving your desk will never open these kinds of doors.

So, if you are a first time founder. Do not, for one second hesitate to:
- Ask the pretty girl out
- Go on that weekend camping trip
- Play some pickleball with your folks

Cause life is too short to run a shitty business

[Conrad DeMasi @conradicchio]

Im sorry to my living room
Im sorry to coffee shops
Im sorry to my college roommates parents laundry room

You won't be needed any longer. @getprovecho has a new office now!

[Conrad DeMasi @conradicchio]

Last months earnings for 3 Provecho chefs 🤯

[Conrad DeMasi @conradicchio]

A cooking platform that actually gets it

[Conrad DeMasi @conradicchio]

How come the chefs don’t get paid???

[Conrad DeMasi @conradicchio]

@joaoofig 🔥🔥🔥

[Conrad DeMasi @conradicchio]

@adele_bloch Love this!!!!!

[Conrad DeMasi @conradicchio]

Our first app update 🥹

[Conrad DeMasi @conradicchio]

Cooking online is in the stone ages fr

[Sam Parr @thesamparr]

How to write better than 99% of people:

- Object then action: “the boy hit the ball” is better than “the ball was hit by the boy.” Both sentences mean the same, but it’s easier to imagine the object (the boy) before the action (the hitting). All brains work that way. (Notice I didn’t say, “That is the way all brains work”?)

- Get rid of needless words. How do you know what’s important? If you remove a word, but the sentence still makes sense, then it’s useless. Notice I didn’t say “If you can remove the word then it’s useless.” “Can” was useless.

- Don't use adverbs. Stephen King once said, “adverbs pave the way to hell.” Adverbs are anything that describes an verb. He ran fast is the same thing as he ran very fast. The word "very" is an adverb, and it’s useless.

- Write simply. 4-7th grade reading level. Use the Hemingway app to help (its free).

- Hit the reader. You then make the first sentence punch the reader in the face. Read the first sentence of this post. Its simple but sharp.

Do that and you're better than most.

[Conrad DeMasi @conradicchio]

How cooking creators earn on Provecho

[Conrad DeMasi @conradicchio]

Yesterday we announced our Provecho iOS app.

Most people who come across Provecho will think of our top-line numbers.

- 75 cooking creators (+100M followers)
- 10,556 recipes
- $1,917,842 generated for cooking creators

But those numbers would never exist if it weren’t for these:

- 4 failed biz models (agency, ebooks, subs, etc.)
- 11 custom built creator websites
- 200 feedback calls (of janky wireframes i designed)
- 1,500 people joining a Facebook group we made
- 303,350 emails sent

5 years of my life dedicated to this idea that cooking online should be better.

To anyone who’s believed in us, supported us from near or far, given us a nod of encouragement or cooked one of our recipes, I can't thank you enough.

Please meet the Provecho App.

Our mission is to make cooking online simple and trustworthy, while helping recipe creators earn a living through their food.

[Conrad DeMasi @conradicchio]

Cooking is broken💔

Cooking creators have to choose between making a living and making it easier for you to cook.

Recipes written in blogs, recipes written in the caption of a video, recipes written in an email newsletter?? None of these mediums are actually easy to cook from.

But they do help the recipe developers behind them make a living.

We’re on a mission to make cooking simple, while helping the people behind those recipes earn a consistent living through their work.

It’s no small order, but we are currently in beta for our new app that will be just that.

Stay tuned 👀

[Conrad DeMasi @conradicchio]

@adele_bloch Love it!!!

[Conrad DeMasi @conradicchio]

Would you quit your job to cook on the internet? (It's a lot harder than people think)

[Conrad DeMasi @conradicchio]

There’s a little story behind our name