ROXANNE | UGC CREATOR

15 years as a nurse → I make DR ads through the lens of believability. 82% client return rate | 325+ brands since 2022
[email protected]

[ROXANNE | UGC CREATOR @contentbyroxy]

Client: “Do you have an old toilet or bathtub you could film in front of?”

Me: “I have a mechanical room.” 💀

#ugc #ugccommunity #ugccreator

[ROXANNE | UGC CREATOR @contentbyroxy]

ME, ME, ME! 🙋🏻‍♀️ I’ve created whiteboard-style concepts before and would love to be considered!

I’m attaching a short clip from a previous project to give you an idea of my work, as I can’t share the full concept publicly due to an NDA. I’m also happy to share my portfolio https://t.co/yAPfsJCLIL with additional examples!

[ROXANNE | UGC CREATOR @contentbyroxy]

Hi Libby! I been a registered nurse for 17 years and I’ve created countless healthcare concepts since then!

I have a strong understanding of healthcare topics and experience communicating naturally on camera. I’m attaching a clip from a previous UGC EXAMPLE, as many of my healthcare projects are under NDA and I can’t disclose the products on here!

https://t.co/AX3oT678ID

[ROXANNE | UGC CREATOR @contentbyroxy]

I've been doing UGC since 2022, and I swear I NEVER hear anyone talk about this.

Canadian creators, just a reminder: if you're making over $30K, especially in a single quarter, make sure you understand the GST/HST registration rules.

If you're required to collect it but aren't charging it, that tax can come straight out of YOUR pocket.

I have a couple of Canadian clients where we've agreed in our contracts that taxes and fees are on me, so that's something I factor into my rates.

But I don't fuck with the CRA.... "period"

#ugccommunity

[ROXANNE | UGC CREATOR @contentbyroxy]

@nickcastle_ugc SO IVE HEARD LOL

[ROXANNE | UGC CREATOR @contentbyroxy]

@TriciaWarring @nickcastle_ugc the fuck!!!!! YOUR WALL

[ROXANNE | UGC CREATOR @contentbyroxy]

Hustled my way into a six month non-compete retainer contract. WHAT THE HELL!!!! 👀

I’m wrapping up my 12th project with this client since July.

Having worked as a nurse on an endocrinology floor, creating content around hormones, PCOS, and fertility comes pretty naturally to me.

The client offered a year. I negotiated six months, with five videos a month.

And a reminder: exclusivity isn’t automatically a bad deal.

Look at the compensation, the length of the commitment, and exactly what you’re agreeing to.

If the terms make sense for your business, it can absolutely be worth it. 👀

#ugc #ugccommunity #ugccreator

[ROXANNE | UGC CREATOR @contentbyroxy]

@RyanBarnes_UGC LMAOOOOOOOOOOOOOO THE BEST TWEET

[ROXANNE | UGC CREATOR @contentbyroxy]

@beckyfeiginugc Ffs this lol

[ROXANNE | UGC CREATOR @contentbyroxy]

TALKING HEAD UGC EXAMPLE 👇🏽

The strategy behind this concept?

Instead of just talking about saving energy, we built the concept around making a no-bake Thanksgiving pie.

The goal? Show people a simple way to save energy during the holidays through something they’d actually be doing anyway.

Making the tip feel relevant to the season instead of just listing energy-saving tips.

📩 [email protected]

#ugc #ugccommunity #ugccreator

[ROXANNE | UGC CREATOR @contentbyroxy]

One line. That’s all it took for me to lose my damn mind….

Third time working with Efficiency Nova Scotia, and my FIFTH video with them. 👀

We went with a Thanksgiving inspired concept to bring awareness to energy use during the holidays.

A few snippets from the chaos below 👇🏽

#ugc #ugccommunity #ugccreator

[ROXANNE | UGC CREATOR @contentbyroxy]

We love a client who comes back THREE times in a few months 👀

The first two projects were built around nursing related concepts, so this one was a little different.

Here’s a few snippets from this one👇🏽

#ugc #ugccommunity #ugccreator

[SEAN | Creative Strategist | Creator 👩🏻‍🔬 @httpsean_ca]

FFS stop using TRYBE as a place to do gifted collaborations or seeding campaigns. We have a lot of platforms that already do that. You're not using it to its fullest potential as a PERFORMANCE BASED platform.

Here's how I'd actually use it if you're trying to build a creator program that contributes to paid social 👇🏻

1. Be selective with who gets product.

You don't need to approve every creator who applies. Look at whether they can actually communicate on camera and whether their content makes sense for the customer you're trying to reach.

2. Give creators enough direction to make something useful.

Your brief should give them the product facts, customer pain points, offer, claims they can and can't make, and examples of what's currently working. They should understand what you're trying to sell without being handed a script.

3. Review submissions quickly.

If creators are submitting content and it sits in review for two-three weeks, you're slowing down the entire program. Approve usable content, give actionable feedback when something needs work, and keep things moving.

4. Actually launch the content into ads.

I've seen brands with a huge library of approved creator content that has never been tested. Before recruiting another hundred creators, figure out why the content you've already collected isn't making it into the ad account.

IF YOU'RE PAYING CREATORS BASED ON THE PERFORMANCE OF THEIR ADS, THEN THEY'RE SUBMITTING CONTENT "FOR FREE" WITH THE ASSUMPTION THAT IT WILL ACTUALLY BE RUN AS AN AD. HOW TF ARE THEY SUPPOSED TO EARN IF YOU'RE NOT GONNA RUN IT?

APPROVE WHAT YOU CAN RUN. REJECT WHAT YOU CAN'T AND GIVE THE CREATOR FEEDBACK. DON'T JUST APPROVE EVERYTHING BECAUSE YOU'RE SCARED TO HURT THE CREATOR'S FEELINGS.

5. Understand that launching an ad is only the beginning of the test.

Some creator ads will barely spend, some will get turned off quickly, and a small number will continue getting budget because they're showing promise. You need enough creative going through this process to actually learn what works.

6. Look at the creators getting meaningful spend.

Once you have enough data, look at which creators are consistently getting budget behind their content and which ones have produced multiple ads that spend... AND INVEST IN THEM EARLY.

7. Use performance data to guide the next round of content.

If certain hooks, pain points, formats or products keep getting spend, tell your creators. Host weekly or bi-weekly calls with them. You just CAN'T skip this part.

8. Recruit based on what you've learned.

Once you know which creator profiles, products, angles and formats are actually working in paid social, use that information when recruiting the next group. You're no longer just adding creators to the roster and hoping someone makes something good.

🩷 Sincerely,
someone who spends 12+ hours a day on trybe, discord and slack working on affiliate programs and paying out over $250K in creator commissions and bonuses

[ROXANNE | UGC CREATOR @contentbyroxy]

@Demiijustin It’s been a long journey, sweetie lol

[ROXANNE | UGC CREATOR @contentbyroxy]

I didn’t deliver the hooks my client gave me…… here’s why 👀

Instead of:

“Here’s how you could save up to 60% on accounting costs at tax time.”

I went with:

“If you run your own business and tax season means handing your accountant a mountain of receipts, here’s how you could save up to 60% on accounting costs.”

SEE THE DIFFERENCE??

I’m not just talking about the topic. I’m telling the RIGHT person, “This is for you.”

Same thing with the second hook:

Instead of:

“Your business expenses could reduce your taxable income, but only if you keep track of them.”

I went with:

“If you run your own business and you’re not keeping track of every expense, you’re leaving tax deductions on the table.”

CALL OUT the person you’re trying to reach.

Don’t make them figure out whether the ad is for them.

#ugc #ugccommunity #ugccreator

[ROXANNE | UGC CREATOR @contentbyroxy]

@brandbeaconio Facts Ivan

[ROXANNE | UGC CREATOR @contentbyroxy]

HAHAHAHAAH GREAT QUESTION 😂 So, for a little bit, I used to do travel nursing, so I would keep all my receipts everything from mileage to where I ate out to anything I bought when I was away from home and I would keep the receipts for tax time lol !!!!!! This is definitely at least four years worth

[ROXANNE | UGC CREATOR @contentbyroxy]

@shar_ugc Honestly, the compliment I needed to hear ♥️

[ROXANNE | UGC CREATOR @contentbyroxy]

@ugcbree Any compliments from you makes me feel like a rockstar lol *** blushing