Content Melbourne

Content meetup for industry and emerging creators.
Tweets by @mwelker, @gemmalou___ and @justinmeneguzzi #contentmelb

[Content Melbourne @contentmelb]

It is with heavy hearts that we announce that Content Melbourne is closing. We want to thank you all for being part of our community over the past seven years. You can read the full announcement on our website: https://t.co/VVTurS8VRe

[Content Melbourne @contentmelb]

We’re taking a break (not the beachy type!) — we hope to be back, just as you remember us, in 2021.

In the meantime, subscribe to our newsletter and you’ll be the first to know about our next event: https://t.co/JD05atikxF

#COVID19Vic #copingwithcovid #hello2021

[Content Melbourne @contentmelb]

Interesting research piece!
Connected by content: An analysis of the content design practice in the Canadian public sector by @altspaces https://t.co/psobv00XE6

[Content Melbourne @contentmelb]

Thanks to our sponsor Team Content @wordsfromwongy for our session today, if you missed the live chat, you can watch it back here: https://t.co/EleAkKHSHc

[Content Melbourne @contentmelb]

"Making sure you're across what your customers are feeling - how do we feed this into our product roadmaps and continue to go through discovery." Angela

[Content Melbourne @contentmelb]

"PMM's need to cut through the noise and understand their product's positioning, focus on foundational research." Tania

[Content Melbourne @contentmelb]

"@miroHQ is spreading like wildfire - all product teams need this!" Angela

[Content Melbourne @contentmelb]

"We use @SlackHQ and @zoom_us, it's not the same though as face-to-face is really important - COVID19 has made us check-in more and more documenting." Tania

[Content Melbourne @contentmelb]

In terms of tools "we're a @Dropbox powerhouse at @nearmap and we use @SlackHQ, and we also use self-automation tools to help with external delivery" Angela

[Content Melbourne @contentmelb]

"COVID19 has changed the way sales people sell: pitch decks, Zoom...we need to rethink self-enablement." Angela

[Content Melbourne @contentmelb]

"We're focussing on the basics - for some products core services have been neglected." Tania

[Content Melbourne @contentmelb]

"Customers are at a stage where they're wanting to expand the way in which they use the product, particualy with remote collaboration" Tania

[Content Melbourne @contentmelb]

"A lot of what we do is behind-the-scenes, how we talk to the right personas. This is foundational work, we own it. But now it's more important to get this right!" Angela

[Content Melbourne @contentmelb]

"Not much has changed for PM's but a lot has changed for customers so it does influence our product plans" Angela

[Content Melbourne @contentmelb]

"Content being available for customers to self serve is really important, it allows customers to better connect with your product" Tania

[Content Melbourne @contentmelb]

"PM (Product marketing) is how we understand customers and what they want" Angela - "PM tends to shift and depends on the structure of the company" Tania

[Content Melbourne @contentmelb]

And we're live in 3...2...1, well maybe not that quickly.

You do have 5 mins though to get into our latest Q&A, this time exploring how businesses can pivot their products to adjust to the new 'business as usual'.

Check out the live feed at https://t.co/komIOGD55o and join in

[Content Melbourne @contentmelb]

Today's Q&A session bought to you by Team Content (aka @wordsfromwongy). Ridding the world of bad content one website at a time...

[Content Melbourne @contentmelb]

Today’s Content in Crisis #contentmelb live event is kicking off at 12.30pm and we're tackling how to quickly pivot your product as a 'new business as usual' resumes.

Head to https://t.co/komIOGD55o to join in the conversation at 12.30pm

[Content Melbourne @contentmelb]

In this Wednesday's Q&A we'll be talking to Tania Clarke (Atlassian) and Angela Catalan (Nearmap) about product positioning in a post COVID world and adapting your go-to-market strategies.

Register for the session now via Meetup at https://t.co/WqCalBI51Z. We'll see you there!