Why do a ton of people keep cold emailing me in the hope that I'll buy their services (most have poor targeting as they're totally irrelevant to my business).
BUT then see my silence or unsubscribe as a reason to keep emailing me! 😫
You're too hung up on your copy being in line with your brand voice.
There's something more important than that.
And it’s not the voice of your audience.
It’s both. Both need to be present in your copy, and work in tandem with each other.
#copywriting#branding#TOV
Stop listening to the 'gurus' telling you what to do.
❌ Wake up at 5am and go for a power walk.
❌ Post on Twitter 43 times a day.
❌ Eat goji berries with organic whatever.
No people!
The only way I'm gonna be getting up at 5am is because one of my kids is jumping on me.
Stop copying other people because you think it's working for them.
Make your own path and bring your own personality.
Because that's what will make you stand out from the crowd.
Have you backtracked on an idea that just wasn't right for you?
“Not in my wheelhouse!”
Agh. Everyone seems to be using this phrase. I have no idea who started it but why!? Why are you referring yourself to old-time sea captains!?
Why do we buy so much ‘stuff’ but don’t invest in ourselves? Why would you spend £300 or more on a watch or piece of jewellery but won’t spend £150 on a course? Why is self investment always the last investment?
It’s all about value. Would you rather invest £500 for something mediocre and get £500/£1,000 or even £2,000 in return or spend £3,000 and make £50,000? Are you thinking about ROI?
#copywriting#ROI
Are you struggling to get results with your website/ ad/ landing page/ sales docs?
Then:
1. Click the link below.
2. Fill in the form.
3. Ready yourself for some WOW!
https://t.co/phAO8wTfYx