today we launch @morphic_io: the sovereign AI platform around one core principle.
human knowledge is our most precious asset and needs to compound for the people contributing it.
we unlock our potential only when experience does not walk out the door every time someone leaves
@joshsum_@morphic_io This is such a powerful idea.
Especially for industries where decades of experience can walk out the door with one person. Turning that knowledge into something that lives, compounds, and remains useful long after they leave is genuinely exciting.
GLP-1 ads are everywhere right now, most of them look the same.
Wrote and directed an IM8 concept test, and it hit 3.86x ROAS on a very small budget.
Creative did the heavy lifting.
Not:
“Here’s a supplement with ingredients.”
But:
“Your appearance reflects what’s supported internally.”
That line reframes aging from a surface problem → internal support problem.
This was the inspiration + my execution.
Let’s see how it performs.
Always open to feedback:)
This is the perfect example of why you should steal great concepts.
But never copy them 1:1.
Add your own angle. Your own creative spice.
The original inspiration was in the looksmaxing niche.
I flipped it into a supplement ad for women aging in their 40s and 50s for im8.
That curiosity creates the perfect bridge into the mechanism.
Instead of forcing the product into the script,
the product becomes the answer to the tension the hook created.
The product reveal works because it’s tied directly to the visual proof.
When you're having a good time in life
then suddenly seeing someone your age just raised $6M for their startup while you're still struggling to get a job